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The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the Iranian government show how easy it is to manipulate reality—thereby altering impressions and changing the conversation towards a particular point of view. It’s quite easy to manipulate photographs, so why do we trust them in the first place?
I recently stumbled upon a terrific article in the New York Times titled, “Photography as a Weapon.” The author of the piece, Errol Morris, is a filmmaker, and in the article he interviews Hany Farid, a Dartmouth professor and an expert on digital photography.
The article highlights some recently faked photographs of a missile launch by the Iranian government, where in an apparent attempt to cover-up a launch failure, the photographs were doctored with a photo application. Instead of showing a possible misfire, smoke clouds and a missile launch were inserted. The photograph was then made available on a website and republished in newspapers across the globe. It wasn’t until a week later that a blogger (of all people) noticed the manipulation and published his findings.
While the whole escapade of creating digital forgeries is interesting, a larger question asked by the NYT article is “why do we trust photographs in the first place”?
Granted there are many avenues through which our minds process information—visual, auditory, tactile, olfactory etc. However, Hany Farid seems to think that many people have a special affinity for photographs and the emotion that they can sometimes evoke. “Vision is a pretty unique sense for the brain,” he explains. “It’s incredibly powerful…so it’s not surprising that it has an emotional effect on us. The brain is very good at processing visual imageries and bringing in memories associated with images.”
This mental processing is so powerful that even after an image is exposed as a forgery, many continue to remember the picture as accurate. Mr. Farid notes, “And there are psychology studies, when you tell people that information is incorrect, they forget that it’s incorrect. They only remember the misinformation.”
This brings us back to the photo manipulation of the Iranian missile launch. Even as the photographs are exposed as a forgery, many people will either not have this updated information, or forget the photographs are a fake. The image of the missile launch, and the ramifications and meaning of the launch are burned into our minds—long after the photo is exposed as fraud.
Jack Trout, in the marketing classic, “Positioning: The Battle for the Mind” mentions that the approach of positioning is to not, “create something new and different, but to manipulate what’s already…in the mind, or retie the connections that already exist.”
I believe the Iranian military is not trying to introduce a new topic by releasing these photos—after all, world powers already know they have military capability. However, fake or not, the missile launch photographs attempt to position a point of view and change the conversation.
With the introduction of these photographs, the conversation changes from, “Does Iran have the capability?”—to instead; “That one launch was a fake, but is Iran still dangerous? Could they strike a neighbor? Could they strike the United States?”
And of course, the cynics among us will ask—rightfully so, “How do we even know there really was a missile launch?”
Regardless, a new conversation is started and in the minds of most people, impressions are altered—mission accomplished for the Iranian military.
I don’t bring up this particular instance of the Iranian photograph to have a political or military discussion. In fact, I’d like to avoid this.
I am, however, interested in how photography is used for marketing purposes and how images (altered or not) can ultimately end up changing perceptions, positions (in our minds), and therefore our actions/inaction.
Questions for DailyFix readers:
• Do you apply careful cynicism/diligence to the pictures you see on the web or in publications?
• Does the medium denote trustworthiness? Meaning a photograph in the LA Times is to believed over one captured in the National Enquirer?
• When a “trustworthy medium” mistakenly publishes an altered photograph, how do you feel? Angry? Cheated? Do you blame the publication or those who produced the photograph?
• What other examples have you seen where someone attempted to “change a conversation” or reposition an existing idea or POV with the introduction of a photograph?
• Every photograph is in essence altered reality to some degree (accounting for time, place and how the photo was framed by the photographer). Why then do we trust photographs in the first place?
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Comments
Very interesting post. My comments are coming from the frame of reference of a woman in her late 50s. Throughout most of my life, photographs were a slice of reality. And the people who took them were generally trustworthy. As the digital age took over, manipulation became an easy exercise for those who chose to use it. And people became less trustworthy. When I am duped by a manipulated photo, I feel very disappointed. My disappointment is aimed at the character of the people who have spun the false tale. It may be innate in our human consciousness that "seeing is believing," and that may have been necessary for us to survive in some very dangerous situations in the past. But people who take advantage of that quality, people who manipulate photos and start computer viruses, confound me. Whatever psychological reward they get is at the price of many innocent victims. Teaching our children that their actions (whether good or bad) affect the other people around them, would be a good start in solving this enourmous problem.
Posted by: Nesta Aharoni | 08.28.08
Great article. It's quite scary that a photography - while worth 1,000 words, it can do some serious damage if altered and perceived as truth.
Posted by: Nick Stamoulis | 08.28.08
Great article. It's quite scary that a photography - while worth 1,000 words, it can do some serious damage if altered and perceived as truth.
Posted by: Nick Stamoulis | 08.28.08
It just stands to point out that we cannot always trust what we see and we don't always see what we should. Perception is somuch more than a physical act--Malcolm Gladwell delves into this in his book, Blink. The technological advancements have ironically served to force people to develop and hone a less "sophisticated" approach to determining what's real--intuition.
Posted by: Dawn M | 08.29.08
Nesta, thank you for commenting on this post. I appreciate your perspective regarding how photography was once seen as a slice of life, however I would argue that photo manipulation isn't a product of the digital age. The NYT article mentioned some examples of "fauxtography" that were relevant in '30s/'40s...
Posted by: Paul Barsch | 08.29.08
Nick, your insights are spot on when you talk about the damage that altered photographs can cause, however a photograph doesn't have to be altered to have been manipulated. Couldn't one argue that the method, angle, close-up, lens, framing etc, of the photographer him/herself is in a sense an alteration of reality? If that's true, can photographs "be trusted"?
Posted by: Paul Barsch | 08.29.08
Dawn, thank you for commenting on this post.
Your comment about "Blink" brings me back to the story in the last chapters; "Seven Seconds in the Bronx". The chapter details a police shootout with a suspect where officers make one mistaken assumption after another within a compressed timeframe.
Seven seconds may however appear to be a long time compared to the amount of time people usually spend reviewing a picture or image in the paper or on the web. Shouldn't we be spending more time critically analyzing photographs and paying close attention to how captions "frame" a picture?
Critical thinking, in my opinion, is becoming a lost art.
Posted by: Paul Barsch | 08.29.08
Your post raises some important points where marketing is concerned, Paul. Consumers would like to believe that what they see isn't fake or manipulated. However, recent abuses of our trust have led all consumers to become more cynical, as a result. I'm not sure that any amount of analysis of photographs and captions artfully done can be discerned to be real or fake. Bottom line for me: once a company abuses my trust by being found out as disingenuous with the way they photograph and talk about their products, they've lost my business. If my expectations don't measure up to the build-up, it's over. I believe that's true for most of us. It's that important for companies to honestly portray their products and their brands. Their survival depends on it.
Posted by: Ted Mininni | 08.29.08
Ted, thank you for adding your insights. It appears that a key underlying theme is "trust" - with the credibility of the company/brand/product at stake. However, with retouching, airbrushing, and Photoshop- can consumers ever really "trust" what they see- whether it's from a "trustworthy" brand or not? Should we be more skeptical regarding the images presented before us?
Two more questions- with "time" at a premium for most people, do we have enough time to critically analyze the photos before us, and more importantly - how many of us care?
Posted by: Paul Barsch | 08.29.08
I remember very clearly being told in my first photography class, "all photographs are lies" and that was before all this fancy digital stuff hit the scene.
The point was that even if you can't manipulate the actual arrangement of particles on the film, a photograph is the product of many conscious choices that cause it to depart from the reality of experience, from framing and cropping to staging the scene and even the choice to even make or publish the photograph in the first place.
Pictures are powerful because vision is powerful, perhaps affecting us more viscerally than words. Photographs have the feeling of reality even if we know better.
I believe that people's faith in the truth of a photo or film clip comes less from faith in the recording medium and more from faith in the media outlet. For example, I don't believe a photo in the New York Times because it's a photo, I believe it because I believe in the New York Times. Others DISbelieve it for the same reason.
But, as Jayson Blair showed us, no media outlet is immune to being corrupted, duped or simply mistaken, so caveat lector.
I'd be interested to see a similar discussion of the use of statistics and graphs in the media. Do they have the same ring of truthiness? Do people believe them more or less than photos or reporting?
Posted by: limeduck | 09.04.08
personally, I dont fee cheated when the photos are unintentionally doctored up. thats life,,, next time - people will be more careful or loose ratings which translates into revenues.
Posted by: Henry | 09.08.08
Paul.
First of all i'd like to mention to everyone reacting to this article that manipulations in photography is not something new. since war photography and more generally "journalistic" photography was born, there have always been alterations of the reality. war photographs used to be staged set ups (for technical reasons and.. other reaosns). for a couple decades now, staging a photograph becomes less and less common and photoshop comes in the game.
what you say is interesting when you mention the fact that photographs change how we perceive a reality we don't know anything about except images. for a long time governments have had their say in what should be shown and what shouldnt. Since the vietnam war, press photographers have acquired a sort of freedom they didn't really have before that, at least to that extent. but that freedom of theirs is all relative. they still have to sell their photos, and for that they have to produce images that will please the media (newspapers, magazines), and what those media want, are photos that 1-speak to the reader, correspond somwhat to their subconscious imagery, so that they can relate to it or even just understand it and 2-serve what the right minds want us to think and how we are to analyze a conflict. We're never gonna see photos of dead american soldiers on the field. why? i think that's pretty clear.
Photos and images in general have always been a very strong mean of propaganda and most people arent careful enough with them. Just a twist in a legend can change the whole meaning of a picture and this, amongst other things, can be very dangerous.
Even a photograph that is not staged nor photoshopped can be a big lie.
photographs not only capture a split second but they also photographs and very, very small portion of reality.
all that knowing i'm a photographer myself :P
oh well.
Posted by: charlotte gonzalez | 11.21.08
i meant "but they also capture a very, very small etc..."
Posted by: charlotte gonzalez | 11.21.08
Charlotte, thank you for your thoughtful insights and especially lending your experience as a photographer.
So if all that you say is true, and I don't doubt it is, 'why then, do we still trust photography' ?
Posted by: Paul Barsch | 11.21.08