‘Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that comes but once every four years. While we’re glued to our tubes watching the commentary fly from political analysts, pundits and broadcast journalists, one group’s voice…
Archive for August, 2008
Friday, August 29, 2008
Conventions ‘08: Come Chat It Up, Marketers
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Thursday, August 28, 2008
Custom and Unique — Repeat Repeat Repeat
Seth Godin’s post about mass marketing does a great job of lining out what’s crazy about the way marketing is done today. Want to go in the opposite direction? Social media tools like blogging don’t have to be used like your old marketing tools. You don’t have to do the same things that came before….
Why Do We Trust Photography?
The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the …
Wednesday, August 27, 2008
To Hell with Labels, Give Me Performance!
Recently there seems to be a lot of chatter revolving around what IS “social media.” Even podcasting, which has long been considered a founding member of the social media club, may be getting the Pluto treatment, and getting booted to the curve.
But by focusing on trying to define what is and is n…
Tuesday, August 26, 2008
Branding Nirvana: A Cult Following
This weekend, I was helping out a friend who needed to pick up his motorcycle which had been in for repairs. We had a pleasant ride out to the dealership, discussing various life dreams and struggles, when all of a sudden I unexpectedly found myself in the midst of a cult temple.
This was no ordin…
Coca Cola Going Chinese?
I recently caught a tantalizing tidbit in a food industry newsletter and followed it to its source. An article titled “An herbal drink from Coca Cola?” from the Austin American-Statesman, states that Coca Cola is up to something big. Really big.
“For months, the Atlanta-based drinks giant has been…
Monday, August 25, 2008
3,000,000
$3,000,000: the early estimate on how much a 30-second ad in the next Super Bowl will cost. TV advertising isn’t dead — although content may be time-shifted via DVR, internet video, and mobile downloads, some programs just aren’t any good when they’re not fresh.
A weekly sitcom or drama is like a…
Friday, August 22, 2008
Big Boobs, Erotic Vegetables, and Burger King’s European Ad Campaign
Last month I was hungry when the plane landed in Amsterdam’s Schiphol Airport. I decided to get a bite to eat at the fast food restaurant Burger King. Removing my Whopper, fries, and Coke from the tray revealed very non-traditional tray liner artwork… a scene from the Veg City Airport. Veg City is…
Thursday, August 21, 2008
Announcing the Launch of Our New iPhone App
I have some exciting news to share with you! Check out the iPhone here… see the MarketingProfs blue bird logo there? That’s our new iPhone application that lets you breeze through the latest marketing digests from our popular Get to the Po!nt newsletters.Now you can get our Get To the Po!nt…
Social Networking: Expanding Beyond the Youth Market and into Business, A Podcast with Dotster’s Catherine Brown
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!
But to fill this demand many new social network software’s and…
