Last week we unveiled the agenda for our Digital Marketing Mixer, which takes place this October 22 and 23 near Phoenix. While the term “Mixer” might confuse some …. Attention, folks! This is not a singles party for marketers! …. the description actually is more literal: It refers to the …
Archive for July, 2008
Tuesday, July 8, 2008
Keynote Dream Team: Huffington and Vaynerchuk
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The Big Switch: A Podcast with Nicholas Carr
Rather than storing data and software applications down the hall in your office or in a big data center …. there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon.
We (America) need to jump on this paradigm shift to reduce costs in this pos…
Monday, July 7, 2008
From Supersized to Downsized?
Fellow Daily Fix contributor Paul Barsch posted a comment to a recent post of mine (Functional Candy) that got me thinking. Paul wrote: “With food costs going through the roof, consumers are getting less for more, or sometimes less for the same price.”
Isn’t that the truth? It made me wonder about…
Thursday, July 3, 2008
How to Be Different: Offer ‘Dramatic Difference’
Not just different, but dramatically different is what Doug Hall prescribes…
Who:Doug Hall
Inventor, author, consultant, and judge on the the ABC television network show “American Inventor.”
What: “Dramatic Difference”
What is it?:Your job is to create a MONOPOLY.
Every product or service that …
Wednesday, July 2, 2008
While A-Listers Hype Friendfeed, Plurk Takes Off
For the past couple of months, every A-Lister from Robert Scoble to Steve Rubel has been singing the praises of Friendfeed (Rubel thinks it could become as big as Google). And now that Twitter seems intent on self-destructing, even Tech Crunch has joined the fray, proclaiming that everyone is…
Reputation Management for New Media Survey – How Ready Are You?
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours tru…
Tuesday, July 1, 2008
Desperately Seeking Distinction: What’s Your Advice?
To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don’t–yet–have similar clubs, students in all disciplines are racing harder and…
10 Ways to Use a Blog
Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of 64% of Canadians visited blogs in 2007. And 10% of online consumers in the U.K. read blogs at least once a month.
I converted a valuable list designed for nonprofits (Net2 blo…
