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MarketingProfs Daily Fix Blog
Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?
To …
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Remember the milkman? Apparently, he’s back. Manhattan Milk delivers fresh, certified organic milk from Pennsylvania Amish farms (or rBST free milk from New York farms) for a nominal fee ($5 with a minimum $15 order) to any address in Manhattan in simple glass bottles.
Customers place orders on t…
In this Marketing Over Coffee we discuss why bulk commercial email is different from spam, what’s going on with Social Media Consultants, and how to monitor your brand on the web….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers…
So last week Rachel Ray, erstwhile host of numerous cooking shows–including one that runs (coincidentally enough) in the back of New York City taxis–was involved in a bit of a kafuffle concerning the scarf she was sporting in the Dunkin’ Donuts ad above. For despite the appearance of…
Have you heard of Plurk? Well I hadn’t, not until very early Sunday morning, when I first saw talk of the micro-blogging site being mentioned on Twitter. Over the course of the day, talk of Plurk spread like wildfire via Twitter, as users jumped over to see what the site was all about.
Many of us …
