Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?

To answer these questions, I interviewed Michael Mace of Rubicon Consulting. He runs a Web Marketing Boot Camp to help marketing teams come together, discuss these issues, and learn what Web marketing tactics link best to their corporate strategy.

Here is a taste of what Michael covers and what he thinks the future looks like for Web marketers.

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About Michael

Michael is a principal at Rubicon Consulting, where they help tech companies solve tough strategy and marketing problems. Michael is a former Chief Competitive Officer and VP of Product Planning at Palm, VP of Strategic Marketing at PalmSource, and director of Mac Platform Marketing at Apple. He also has served in many other roles. For more info on him please visit his website.