This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as follows:

On corporate blogging - "If you can't take criticism, your company should not blog."

On building your network on LinkedIn - "Build a robust network of people who are not homogeneous."

On participation, "Everybody makes media now." (He said this while holding up a Flip camera.)

On connecting, "People choose to do things with you because they feel connected."

Three key words from his presentation: Listening, Watching, Participating

Be social! Join the mix.