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As the July 11th launch date for the iPhone in Canada approaches, there’s a real groundswell brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately seeking?
On Friday (June 27), Rogers, Canada’s exclusive iPhone carrier, announced the…
Marketing Daily recently conducted an interview with The CMO Council’s Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only 6% of respondents felt that their “go to…
I’ve been an Evernote beta tester for the couple months or so and I have to say — love it! I think of it as a box I carry around with me and anything I might want to keep — I toss in the box. In reality, I am clipping, dragging, e-mailing and pasting content into my Evernote account.
It’s easy…
I speak a lot to clients about the value of outside-in or bottom-up thinking. And this is a perfect case of what can happen when we ignore this advice.
Apple TV crosses boundaries inside Apple in some rather unusual ways. Something that more and more companies will be facing as they adopt new digi…
B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media.
In my opinion, Social Media doesn’t easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn’t mean they want to buy any…
Back in March, I posted on a new trend in the candy industry that in my view, was quite controversial: Caffeinated Candy: What’s Next?
Now, Brandweek reports on a new take on a former idea in the mainstream candy business, in a recent article dubbed Wrigley, Cadbury, Hershey’s Sweet on Functional …
Harris Interactive just released it’s 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is “poor,” but consumers will buy, recommend and invest in companies that concentrate on building their corporate reputation.
What a…
There’s a great article at Fast Company by way of 37 signals about Alaska Airlines’ proactive attempts to rethink the check in experience. This is really a great case study that illustrates a point I try to make to my own clients, students and colleagues….
You don’t always need fancy research, …
Lately I’ve been seeing a troubling trend on some blogs, and especially on Twitter. What I’m noticing is that some well-known and established players in the social media space are using these tools not as ways to interact and be “social,” but instead as channels to “broadcast” the media they are…
What is it with the British? They have a monopoly on great humor. This must-see video clip is for all you creative types out there – the writers, producers, bloggers, artists, designers, etc. Trust me; you’ll get a kick out of this one.
One of my company designers sent this to me. Thank you, Miche…
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