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MarketingProfs Daily Fix Blog
When marketers design a marketing campaign …. we typically design them for “rational” buyers. But do buyers ever act rational? And what about us?
When we make decisions we think we’re in control and making rational choices. But are we?
Dan Ariely a faculty member at MIT’s Sloan School of Manag…
Calling all marketing and PR professionals. Here’s a story you should have something to say about. Please watch the video below.
Summary: Franchise pizza chain Papa Johns loses control of a Washington-based franchise who calls Cleveland Cavs star Lebron James a “crybaby” by having t-shirts made th…
I am frustrated and I can’t be the only one. I’ve written about this topic before and it isn’t improving. Either companies should bring their call center staff back to North America or develop better protocols to handle North American customers.
I recently discovered that I must add a state tax fe…
There’s a great quote in Roger von Oech’s book, “A Whack on the Side of the Head” that reads as follows…
“Discovery consists of looking at the same thing as everyone else and thinking something different.”
The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi.
I’…
My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife had been planning a trip to Turkey with a family we tend to travel well with.
Of course April is always a busy time in life as well as at work, and y…
Let’s talk about putting up barriers of entry to your latest Web 2-point-ohhhh project. I don’t know about you, but I’m getting invited to web apps and social networks that I’ve never even heard of before (and a lot of them sound the same to me). Signing up is all the same: click here to join, fill…
I’ve thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how words sound in certain combinations and how they wrap around ideas and bring them to life. But today, I fear for them. Because I think we are wearing them out.
I love social media and all the conv…
Over the past few years marketers have been working on tracking conversations about their brands on the Web. (You are tracking and listening, aren’t you?) But once you have that in place, then what?
Strategies for understanding and dealing with the flow of all these conversations are the natural n…
