In this Marketing Over Coffee we discuss 3 things to make your News Releases more effective, what to consider when adding "new media", and sales vs. marketing..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Show length 30:49

We add a new sponsor, Blue Sky Factory

01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials

10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn

18:42 Jake asks about using social media in the marketing mix. Where should you jump in?

23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail

29:30 Marketing and Sales become the same thing.

John continues the wedding tour, Scranton was fun, San Jose is Next

Chris will post recordings from Podcamp NYC last weekend

Podcamp, NME, Photo Expo, Gnomedex all coming up

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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