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MarketingProfs Daily Fix Blog
Do you own your corporate domain name? It sounds kind of silly in 2008 doesn’t it? Let’s go a level deeper. Do you own your personal .com name (i.e. www.mattdickman.com)?
That may be a bit more of a stretch for some of you, but it’s crucial from a personal branding perspective. Just ask Shel Israe…
In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be familiar with product differentiation these fellas talk about both product and brand…
Babblesoft founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, mothers who breastfeed their children. Unfortunately, the product was immediately reviewed, and shredded,…
What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure to foster a certain perception.
But new media changes that pa…
Here was a great statement in a recent Reuters article, Food makers look to health as downturn defense: “Industry giants such as Kraft, General Mills, Sara Lee, ConAgra, Unilever and Danone all told the Reuters Food Summit in Chicago that healthy products were on top of their menus in insulating…
I’ve got a viral sickness. This is unrelated to my recent stays in the hospital; I’m talking Viral Marketing.
I love– no, L-O-V-E– viral marketing. A bunch. I don’t pretend to be a total expert on it, or anything (ok, well maybe a little), but I know what I like and I love the awesome …
You probably know Marty from his book “The Brand Gap.” His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace.
Who:Marty Neumeier
What:Zag! Be Different. No, REALLY …
As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it…
You’ve got something to say and you need a company to listen to your feedback. Would you use a suggestion box? You are a company in search of a fast way to help capture feedback and a structured approach to deal with it. Would you buy a suggestion box?
One of the biggest obstacles in getting anyth…
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