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MarketingProfs Daily Fix Blog
How to archive events from multiple perspectives
The primary concept that the majority of my brain power has been allocated to has been the idea of community feeds that I discussed in my previous article, “Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed.”
However, another…
When is the last time you attended the grand opening of something? Or waited in line to be the first to buy something? (Save for the occasional opening-weekend movie or hot concert tickets) So, why do we think potential customers are going to flock to our new product launch, service launch, or…
Apparently, for quite a while now, some marketers have hosted focus groups using hypnosis as their tool. The wraps are off in a recent Brandweek article “Hypnosis Brings Groups into Focus.” I find it interesting that the article refers to hypnosis as a “secret weapon” for Fortune 500 companies and…
Have you noticed a certain impatience with lines and crowded stores? A couple of weeks ago I was making a purchase and saw two people abandon their selections before check out and leave. Are you tempted to abandon virtual shopping carts that take a long time to upload? You are not alone.
We want t…
Harvard Business School professor John Quelch once said, “The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come…
For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers with massive amounts of traffic have been able to make any serious coin from their blogging. Perhaps both bloggers and advertisers should instead be looking to monetize their influence, and…
In a recent entry in his Real Time column in the Wall Street Journal, Jason Fry shared his feelings about having his young son digitally connected versus just being a kid. It was followed up on The Juggle blog, which posed the question “When should kids be introduced to computers?”
Admittedly, it’…
Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving Sales: What’s New + What Works.
This time, it’s June 9 and 10 right in my backyard …. Boston …. at the brand-spanking-new Renaissance Boston Waterfront Hotel. When MarketingProfs Event Manager Susanne Sicil…
This past week, TSA agents in Lubbock, Texas made a set of decisions on how to implement the rules regarding customers who set off screening devices. Clearly a debate can be had about how the front-line TSA agents translated and handled the situation. That is often where organizations care to focus…
In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic…
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