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ROCHESTER, NY - Big news: According to Monday's Wall Street Journal, Jennifer Cisney was named Kodak's first Chief Blogger. Ms. Cisney, a 34-year-old non-smoking Taurus who watches Desperate Housewives and might someday have kids (see MySpace page), was most recently an information designer for Kodak.com. See press release.
Ms. Cisney, if you read this post, please advise:
- What does your business card say?
- Is this a new position? Or did you replace someone?
- What are your key objectives for the position? How will Kodak measure your success in this role?
- Will you report to marketing -- or somewhere else in the organization?
- Did the company have a job description for the role?
- Were outside candidates considered for the position?
- How did Kodak's hiring committee arrive at the conclusion that you were the best candidate for the job? What factors influenced their decision?
We are very curious, and perhaps the DailyFix's readers might have other questions not included above. Congratulations, and thanks for commenting below.
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Comments
Chief Blogger? Is this the day social media jumped the shark?
TO'B
Posted by: Tom O'Brien | 04.09.08
Well she is a hell of a writer - so it will be Kodak's gain.
Posted by: Levon Guiragossian | 04.09.08
I am not sure, outside of the press release how this is any different than what RichardatDell is doing.
Posted by: Paul Barsch | 04.09.08
Jenny here... .
My new card will really say "Chief Blogger"! This is a new position here at Kodak, so I am not replacing anyone.
I have always worked on 1000 Words blog since it started over year and a half ago, but it was only a small percentage of my time. The great thing about this new role is that I can really focus all my energy on the blog.
The important thing here is that Kodak recognized blogging as significant and has taken a step to make sure it gets the attention it needs.
I think I was a good fit because I am over the top when it comes to both blogging and having a passion for photography.
Posted by: Jenny Cisney | 04.11.08
Congrats, Jenny. I'll be following your progress.
Does anyone know if Christine Halvorson is still blogging at Stonyfield Farms? She was the "original" corporate blogger.
Posted by: Paul Chaney | 04.12.08
I think is is great.
Here is someone to make sure Kodak's blog gets consistently high quality content.
In addition, it seems like it would be a lot of fun to be a professional blogger!
Posted by: Neil Anuskiewicz | 04.16.08
Of course, I meant "this" is great.
Jenny, your passion for photography is key. That is what will bring in the readers.
I know a professional nature photographer who would love to read and learn from something like this and he spends a fortune on camera gear, too. There must be a lot of people with a passion for photography who would love your blog.
Posted by: Neil Anuskiewicz | 04.16.08