The sound bite: It’s something we in public relations and marketing strive for. We coach our clients how to speak in sound bites for the media, getting our key points nicely wrapped up in a brief, punchy and self-contained two or three sentences. There’s a real potential danger, however, with sound…
Archive for April, 2008
Wednesday, April 30, 2008
The Danger of the Sound Bite
Continue reading "The Danger of the Sound Bite"
MarketingProfs Podcast: Being Remarkable, List Brokers, and the Fishbowl
In this Marketing Over Coffee we discuss buying lists, Google Audio Ads, the fishbowl and applying Marketing 2.0 strategies to local markets….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new…
Tuesday, April 29, 2008
Signing Braille onto Packaging
A short, interesting article piqued my interest in Packaging World recently. The article: “Braille ’signed’ on sleeved bottles” simply discloses how Italian milk producer Milk Depot, based in Brescia, Italy, has added expiration dates on its packaging in Braille. While this may not seem like much to…
When Less is More in Consumer Choice
Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a better way to…
Monday, April 28, 2008
5 Ways to Prevent a Reputational Disaster
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy.
Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s o…
Let’s Talk About Your Web Site
By raise of hands, how many of you think that Web sites are going to go away? With all this talk of social media on one hand, and the clicks version of bricks on the other, there might remain little appeal for a static, brochure-like online presence. Business directories and aggregators do a better…
Social Media is Making Extroverts of Us All
I attended a conference in Houston this week and I lost count on how many times I heard “I don’t know what I’d say” in response to why that person wasn’t blogging or on Twitter. But by the end of the conference on Tuesday, I was talking to many of these same people on Twitter.
What happened? Soc…
Friday, April 25, 2008
Get Things in Order with Prioritizer
As marketers, in addition to developing strategy, we also spend quite a bit of time managing strategy – activities and tasks that form our marketing programs. While it’s relatively easy to make lists for tracking tasks and projects, I have never found a quick and easy way to sort out the scores of…
Thursday, April 24, 2008
The Right Time And Place: Reading vs Watching vs Talking
Rubicon Consulting came out with an interesting study earlier this month about the iPhone and how people are using it. There were a number of key findings you can read about there or on PSFK. But the one I want to focus on–because I see it happening more and more–is that people are…
Capturing Teens
It seems that department store retailers, faced with sagging sales and a slumping economy, have made what appears to be a logical decision: Re-brand and reposition teen apparel to capture that market.
Of course, this is a tall order. Teens have long eschewed department stores in favor of shopping …
