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MarketingProfs Daily Fix Blog
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?
This podcast is the first in a series we’ve set up along with B2B m…
There’s a great piece in this month’s Atlantic Monthly (a magazine I’d forgotten how much I liked) by Michael Hirschorn about the eventual evolution of television.
(And it’s hard not to like an article that starts out, “One of the most exhausting things about new-media Moonies is their cultish con…
A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point…and the financial world braces. The thing is, everyday Americans don’t need data to tell them the economy is in the crapper!
Beyond…
They’re not using peanut butter and a bell to change our behavior as consumers, but the latest Visa commercials sure have behavior modification in mind.
The messaging in the most recent Visa commercials is about as subtle as being hit over the head with a baseball bat; use your check card or you…
