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John Wall & Christopher Penn John Wall & Christopher Penn   Bio
03.04.08

MarketingProfs Podcast: What You Need to Know About SEO

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In this Marketing Over Coffee learn what you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.















Direct Link to File

Show length 23:01

00:41 We are not sponsored by $tarbux, Defending the Brand

02:30 Mike asks about SEO, WebPosition Gold, WebCEO, Google Analytics, SEOMoz, SEOChat, Google Webmaster Tools, Google changing SERP layouts.

05:55 The importance of inbound links, Blog or die.

07:45 Chris talks SEO Maintenence

10:50 Choosing Keyword fights: Google Adwords Keyword Tool, Google Trends, and the rest of the Google Toolbox, Adwords blog, Adsense blog and Matt Cutts

14:30 Disk based analytics versus javascript or image based analytics, AWStats, Design vs. SEO when building your site

17:20 Tasks that didn’t exist 5 years ago: WPO - Wiki Page Optimization, YTO - YouTube Optimization (David Tames points to this Primer on YouTube), Chris’ YouTube tips.

John is off to a TFTTF Photo Workshop this Summer (John’s Flickr)

Chris is with Matthew Ebel at the Common Cafe in Waltham on March 15th.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Next Week: Part 2 of this session focuses on SEM

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Read more on this subject:
Podcast Marketing SEO Organic SEOTools


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Comments

Wow. I'm surprised. You're doing a podcast on SEO that runs on MarketingProfs, presumably from experts. And one of you mentions using Web Position Gold?

Google apparently felt so strongly about the use of Web Position Gold that it singled it out in its guidelines, which cah be found at http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

"Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google."

For me, I didn't bother listening to any more of the podcast. All credibility was lost at that point.

Posted by: Galen De Young | 03.10.08

Google wouldn't have singled the product out if it didn't work properly - automating what can be a painful process of examining results pages for hundreds of keywords. They also have no choice but to do whatever they can to discourage users from trying to gain an unfair advantage in their terms of service. If you consider tactics that some consider "black hat" to be not credible you're entitled to your opinion, and if you want to put it out on the web I'm sure nobody will find it when it comes up on page 235 of the search results. If you have a better system to monitor results for over 100 keywords for yourself and your competition, do tell.

Posted by: John Wall | 03.12.08

Hey, I thought we were supposed to do whatever Google tells us to do.

Posted by: Rick Hendershot | 03.17.08

John Carpenter's "They Live" - OBEY!

Posted by: John Wall | 03.18.08

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