In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Show length 22:01

00:34 Meditate on the message, taglines and elevator pitches

06:24 Nothing beats customer testimonials

07:15 Defending the brand, registered trademarks

07:55 Marketing Science on the value of free

12:15 Chris in The New York Times on the Social Media Resume

16:02 Trade Shows - TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).

John has WebInno coming up

Chris in off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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