Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
 
Seni Thomas Seni Thomas   Bio
03.17.08

Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed

stumbleupon digg del.icio.us

How many feeds are you currently subscribed to on your RSS reader of choice?

50, 100, 150....... Do you have more than Scoble?

What was your breaking point?

That moment when Greader alerts you that you currently have 1000+ unread articles, and you click "mark all as read," all the while cringing as you know you are missing out on some diamond in the ruff that could have altered your perception on some esoteric theory you are mulling over.

I don't know about you folks, but it has been happening to me ever more frequently.

I recently started a new job and my reader has been overflowing, not to mention my mind, as I haven't vented my ideas in a while (I'm relaunching my blog today, link is at the bottom if your interested). Thus, in an effort to maximize feed consumption I subscribed to TechMeme, instead of reading 58 technology related feeds. It was a dark day for someone like myself who considers themselves a power-reader; akin to the day I had to shelve my PS2 to devote more time to the "important" things in life (That one still hurts).

Why am I so distressed about having to use a news aggregation site?

Because the Wisdom of Crowds is a flawed model for long tail information aggregation. It works for data predictions and guessing the number of jelly beans in a jar, but the 'Crowd' is nontransparent, it is sterile, and most importantly, it doesn't know who I am.

In addition, Digg is controlled by the select elite, and TechMeme favors large sites like TechCrunch and non-blog content like The Register, because they have more traffic (equaling more overall links) and it lets the gems fall through the cracks.

The Crowd will never understand my eclectic tastes, the nuances of my passions, and the tonality that puts a smirk on my face.

So who or what does know all these aspects of Seni Thomas?

My friends and my communities, of course....... MY CROWDS.

The most relevant information in my content channels (I have currently channels for Tech, Marketing, Friends, Design, Trends, General News, New York, Venture News/Entrepreneurship, and Fun Stuff) comes from people sharing articles through Greader, del.icio.us feeds, or archaically emailing articles to me. However, I get many duplicated articles, and it is hard to judge how many "votes" my friends are giving to content around the web.

As a quick solution I have threaded together a number of existing tools to attempt to harness the power of MY CROWD. It is not terribly elegant, but I mean this article to be a conversational catalyst as this community has always impressed me with your ingenuity.

The Components of a Crowd Aggregation System (Needs a better name):

1. Content Input System - RSS output-able information

2. Voting system

3. Contextual Conversation - Friend's comments, meme threading to group various related articles, tagging, etc.

4. Aggregator - Like an RSS reader

5. Archive - A searchable personalized database

inet.jpg

My not so elegant first pass:

1. People add content by sharing on Google reader, del.icio.us bookmarking, Google shared items, or anything that exports data through RSS. By using Google shared items you can see how many people you know have shared/bookmarked each piece of content, which in a way works as a basic voting system.

2. A conversation feed can also be added by RSS exporting out from google group forums. Still needs to be attached to content and travel with the content

3. Yahoo pipes is used to filter data into whatever channels you want

4. It is all fed into Greader which catalogues all the info and acts as a depository that can be searched

Now since Google already launched the mini-social network within Greader it's only one step away (Contextual Conversation) from having an all-inclusive platform. There you have it. In addition, community feeds can also be developed in this manner such as a MarketingProfs feed that all of you contribute to, or a LikeMind community feed.

I'm sure there are a number of you that could devise a more effective system, so lets work all work together to explore this topic. For some inspiration check out Fav.or.it.

The Ad-Vocate is relaunching today if you want to check it out. Apologies for the shameless plug.



Read more on this subject:
content aggregation del.icio.us fav.or.it google Google Shared Items google shared items greader innovation innovation networks likemind marketingprofs news aggregation noah brier RSS Scoble seni thomas social news wisdom of crowds


TrackBack

TrackBack URL for this entry:
http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/12343

Comments

I could not agree with you more. Reddit doesn't "do it" anymore. Digg has LONG been gone from my radar. Greader is _always_ overflowing with data. Signal to noise ratio is way too low. WAY TOO LOW. Seems to be a wide open field for a good (TM) solution ;)

Posted by: elzurk | 03.17.08

Very thought provoking. The biggest challenge thinkers face today is slowing the flow of information needed to firehose volumes and then picking the wheat from the chaff.

It strikes me that the entire Wisdom of Crowds phenomenon seems to require a pretty specific set of circumstances to work. A huge crowd supposedly does a decent job of being wise for the most of us. But to be wise for the one of us, we need a crowd that reflects our interests, our challenges and way of absorbing info. And a few nutjobs and whackadoodles thrown in for paradigm shaking.

Good stuff.

Posted by: Eric Levy | 03.17.08

Between work and home, I have 5 feeds subscribed to and I check them maybe once a month when I'm looking for something to read.

I don't use Digg, del.ici.ous, reddit, or any of that other garbage. Life's too busy to be worried about the minutia.

I don't miss out on any news. In fact, I quite frequently hear the local news reporting stories I read days earlier on the 'net. Why spend time on such sites when you can be reading, exercising, spending time with the family, enjoying the outdoors, playing with your pets, hanging out with friends, etc., etc.?

Being a feed-complusionist is detrimental to a healthy balance of life. Just like too much salt, fat, sugar, or anything... you can have too much when it comes to all the inane things on the Internet.

People could do themselves a favor by dropping down to less than 10 blogs (9, since Daily Fix already counts as one) that get regular rotation. If it's not in your memory--"Oh, I wonder what's on the Daily Fix today?"--it's not important enough to subscribe to.

Besides, if the content you're receiving is so generic and not directed at you, Seni Thomas, it's not worth your time to click "Read" anyway.

Posted by: Michael Lombardi | 03.17.08

@Michael

Deciding on the number of feeds to read is a personal choice, however, I am going beyond the mere consumption of news announcements. Blogs provide opinions and analysis on the events taking place , which I'm sorry to say a local news station could never do, at least not in a manner that would provide a tenth of the depth.

This is not about digesting news. Blogs feeds are about joining a larger collaborative conversation and being inspired. It's about expanding my understanding on topics I am passionate about; akin to reading to a book that unfolds in real-time.

In addition, the memes that you catch in the long tail media space take months to bubble up to main stream media, if at all. Thus, I guarantee you are missing some great articles out there.

Finally, this article isn't about merely consumption news more efficiently, its about leveraging your Crowds to provide more relevant depth to content. Saving time is just a nice bonus.

That said, time is scarce, and I don't have kids. Everyone has their priorities.

Posted by: Seni Thomas | 03.17.08

Seni,
Thanks for responding. I wasn't suggesting the way you do things is wrong. I was merely saying that there's too much information out there; that I would be in an ever-deepening vat of quicksand if I tried to stay on top of 100 RSS feeds daily.

I could be wrong, but I always envisioned people who have 100 RSS feeds, watch DVDs on their iPods, and scrobble 200 tracks a day as those who take mass transit to work. I'd like to have that kind of free time, but don't sadly.

I agree with elzurk and think I just gave an overly verbose post that supported his comment.

Posted by: Michael Lombardi | 03.17.08

@Michael

This exchange we are having is a perfect example of contextually relevant conversation around a piece of content (The article). It is helping to flesh out different view points, and nuances of the messages. I appreciate your comments, this is exactly what I mean by a collaborative conversation.

Keep 'em coming

Posted by: Seni Thomas | 03.17.08

As a few heavy duty feed reader users, we found the same issue.

In response to that, we created http://www.feedables.com, an aggregation website covering a specific topic of information utilizing rss.

The website http://marketing.feedables.com currently highlights the MarketingProfs feeds.

Ironically, we used the food / feed metaphor throughout and we felt Michael Lombardi said it best when he described it this way, "Being a feed-complusionist is detrimental to a healthy balance of life. Just like too much salt, fat, sugar, or anything... you can have too much when it comes to all the inane things on the Internet."

Thanks for the discussion on what we also saw as a needed life hack.

Posted by: Feedables | 03.17.08

I thought I was the only one that looks for obscure theories on blogs. I know I've put some out there on my blog. I'm a manufacturing engineer and as I daydream at work, I think about applying the concepts in manufacturing to daily living. I've thrown together some posts, but I'm not sure if many other people 'get it'. Have a look at my blog and tell me what you think. The esoteric posts are in the 'observations' category. I focus a lot on paradoxes

Posted by: blogrdoc | 03.18.08

By the way, I have some theories on marketing based on my background as a chemical engineer, in case anyone wants to hear them. Let me know if intersted and I'll put together a post.

Posted by: blogrdoc | 03.18.08

Thanks, Feedables. As hard-core feed readers, I appreciate that you understand my comment.

Posted by: Michael Lombardi | 03.18.08

Seni - You cover perfectly the entire dilemma. On the other side of that dilemma rests another: (presuming the production of high quality content and avoiding the cheesy false traffic garnering methods) how do you scour the web for to find the segment of people who genuinely want to consume what you produce? Every time I go down an inadvertent and unlikely path I get the response "wow, I didn't know you could 'subscribe' to a site like yours" The problem is, many of us content producers live on the savvy side of technology while the folks we produce for aren't aggregating, feed reading, etc. The trick is finding them so we can become part of the wisdom of their crowd.

Posted by: Michael J Pratt | 03.20.08

thanks a lot..

Posted by: güzel sözler | 04.14.08

Post a comment

Most Active Posts

Login to Daily Fix  |  Contact the Editor  |  RSS/XML  |  Advertising

 

Copyright 2009 © Marketing Profs, LLC   |  User Agreement  |  Privacy  |  XML Site Map