Last Friday, I attended the IMCNE (International Management Consultants New England) ThoughtLeader Conference as both a learner and a presenter. I learned much more than I expected. The key to my learning, or — better yet — my remembering, happened at the general session entitled Speaking to…
Archive for March, 2008
Monday, March 31, 2008
It’s About Their Agenda, Not Mine
Continue reading "It’s About Their Agenda, Not Mine"
Twitter: Making Sure You Don’t Miss the Conversation
Once of the biggest challenges I have when it comes to Twitter is following what is being said. With nearly 700 people who I follow, it’s easy to have hundreds of Tweets fly by in a matter of minutes. During the day I have to shut down Twitter when I need to focus on getting things done.
I have c…
Friday, March 28, 2008
Why Does Big Mean Bad? And Can It Be Avoided?
It’s a phenomenon and seems inevitable. A story played time and time again. A small business is built, grows with wild success, and then loses its tarnish. Every big business we consider bad was once a Mom and Pop.
When I mean bad, I don’t mean they necessarily are poorly run, or are bad to the en…
Thursday, March 27, 2008
What Is the Future of Marketing?
Buffeted by globalization, regulation, politics, technology and other market forces, “marketing” stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to…
Wednesday, March 26, 2008
‘Good artists copy, great artists steal.’
Yep, you’re right. Pablo Picasso said it. And it still applies today. Even in the realm of word of mouth marketing.
We’ve seen it happen. A corporate giant wants their “own” Facebook. Or MySpace. Or whatever the flavor of the month is. And so they copy it, trying to emulate some successful online …
The Obama & Clinton Campaigns Provide Great Learning for Social Marketing
I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional connections.
In my opinion, they are doing the best…
MarketingProfs Podcast: Arguing SEO Tactics, and Keeping Your Living Room Clean
In this Marketing Over Coffee we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don’t add to the conversation….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic…
Tuesday, March 25, 2008
Customer Service: Losing Its Touch?
A terrific article was published in a recent issue of CRM Daily magazine. In “Poor Customer Service Paralyzing U.S. Companies,” customer service consultant Bobbi Paine stated, “Businesses are losing business they can’t afford to lose. . .as a result, poor customer service is paralyzing American…
Zappos.com: True to Their Sole
Zappos is an internet shoe store that is known around the world for its service. One of their connections with customers is that they actively promote that they give free overnight shipping of orders and also free return shipping.
Recently, Zappos decided to stop advertising that every customer wo…
Doing Good in the Community Pays Dividends
There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about values.
In today’s world, we divide politics into red states and blue states, primarily based on the perceived values held by the people living in those place…
