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Depending on your inclinations, the excitement of last night’s Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of $2.7 million for each 30-second spot.
As always, marketers around the Internet are Monday-morning quarterbacking the commercials, and debating both the merit of the ad and wisdom of spending a pile of cash on it.
Here, we’re taking a more Zen approach with our collection of Super Bowl (Mostly) Marketing Haikus, as well as a handful penned by marketing luminaries. Feel free to pen your own, below!
Oh hey, Super Bowl
Am I watching for football?
No silly! The ads!
-- by Twitter.com/verso
2 Mil for an ad?
Just run on the field nude with
Logos on your ass.
-- via the Renegade Agency Confessional
Spent year’s budget for
Thirty seconds, but ev’ry-
One loves monkeys, right?
-- in comments via the Renegade Agency Confessional blog
Superbowl Sunday.
Go Daddy girl will jiggle.
What is it they sell?
-- via Ponder Marketing
Freakin’ Budweiser.
How many ads does it take
to sell a bad beer?
-- via Ponder Marketing
always remember
you should not double dip chip
nasty germs will spread
-- by Jeremiah Owyang
The beer. The hot wings.
The chips in salsa verde.
Eating and yelling.
-- by Neco Draconis
And my personal favorite, penned by my 11-year-old daughter during the game itself:
Boring, I hate it
Running, jumping, sweaty guys
Why do people watch?!
Please add your own, below!
p.s. You can see all the ads here: http://www.spike.com/superbowl
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Comments
Ann,
This post is far better than the ads, which even though I work in the industry are 1)over-hyped, 2) disappointing, 3) over-priced and 4) anti-ROI.
Fortunately, in 42 years of watching SuperBowls and going to SuperBowl parties, I have never cared about anyone outside the industry who cares about the ads. That says a lot about American good sense. And who is GoDaddy, what do they sell, and who cares if they can't bother to tell us or try to lure us by falsely hyping Patrick, whose career would end tomorrow if she really exposed herself.
Posted by: Lewis Green | 02.04.08
Godfather spoof car:
I could never afford you.
Need a Kia instead.
Posted by: Trey Reeme | 02.04.08
BTW, I liked one of the ads. Hank the prospective Budweiser horse who struggled to make the team.
I am tempted to go out and buy a six pack of Budweiser in honor of a pretty cool ad.
Posted by: Neil Anuskiewicz | 02.04.08
Trey,
I think that Godfather spoof ad for the car was terrible. It was supposed to be funny, I guess.
Posted by: Neil Anuskiewicz | 02.04.08
Lewis -- Thanks.. and you make me laugh.
Trey -- I'm with Neil. I thought that Godfather-inspired ad was disgusting!
Posted by: Ann Handley | 02.04.08
p.s. Neil -- I liked the Hank ad, too. I guess a lot of people did:
http://www.mediabuyerplanner.com/2008/02/04/buds-clydesdale-dalmation-ad-places-first-in-usa-today-poll/
But to Lewis's point: It won't get me to run out and buy a six-pack. Not even of Baby Buds.
Posted by: Ann Handley | 02.04.08
It was the only ad where I actually both laughed out loud. The Clydedale and the Dalmation, though they did not speak (thank god), were really likeable characters.
Posted by: Neil Anuskiewicz | 02.04.08
The only person, I am,
who doesn't watch Super Bowl,
ads and all
Sorry, I haven't though Haiku since high school English. I apologize if my form is off.
Posted by: David Reich | 02.04.08
Ann,
God, in my haste and multi-tasking idiocy (See David R's post today), I severely misspoke. I care about everyone, really. This was meant to say: I have never heard (instead of cared) about anyone outside the industry who cares about the ads.
Posted by: Lewis Green | 02.04.08
David -- LOL.. good effort. You're a little off of the 5-7-5 pattern. But hey, you're among friends. So...
Lewis -- Ah. I didn't think you were categorical.. .thanks for clarifying.
Posted by: Ann Handley | 02.04.08
The talking baby
eTrade in a down market
Clowns can be creepy
Posted by: John Wall | 02.05.08
Undefeated Pats
But Giants coming on strong
Ads cannot compete.
Posted by: Toad | 02.05.08
Giants were titans
Pats found no flow
Ads were forgotten as wind
Posted by: Neil Anuskiewicz | 02.07.08
Yeah, John, that baby ad was mildly amusing until he puked. What segment(s) finds that compelling enough to start trading there now? Not me.
First, last I heard, babies are not known for their good investment judgement. They've a reputation for losing a lot in the stock market. Now that we are encouraging them to become day traders it is going to give new meaning to terrible twos.
Posted by: Neil Anuskiewicz | 02.07.08
I live in England
Superbowl on BBC
didn't show the ads...
Posted by: Andrew Fielding | 02.08.08
Ad guys not all wet.
Bud, Go-Daddy and e-Trade
Now nest in your head
Puke, clowns, bad beer, Coke,
Small price to see Belichick
Run away. Cheater's proof.
Posted by: Gary Knowles | 02.08.08
What was up with Belichick going without shaking hands with the opposing coach?
I thought that was standard practice or have things changed?
Posted by: Neil Anuskiewicz | 02.08.08
I'm not at all a fan of Belichick, but giving him the benefit of the doubt, I'd guess he just wanted to escape the post-game super-madness and probably in his haste just made a mistake and blew the formality of saying, "Nice Game".
Posted by: Gary Knowles | 02.08.08
Well, that formality means something. It offended me and I am not even a sports fan, I am just a guy who remembers *coaches* teaching us about sportsmanship and setting the example.
Posted by: Neil Anuskiewicz | 02.08.08