Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it’s easier to implement functionally important applications without knocking on the CIO’s door to ask permission. And it’s great…
Archive for February, 2008
Tuesday, February 5, 2008
Tipping Points and the Psychology of Influence
The recent article in Fast Company by Clive Thompson discussing …. or debunking …. Malcolm Gladwell’s Tipping Point theory went around the Internet last week with celebrity dirt-like speed. Seth Godin, Guy Kawasaki and many others posted on the demise of the influencer. Having just spent a…
Microsharing, Social-Bookmarking and the Middle 50% You Can’t Ignore
By now most of us have heard about that “1% of us” that are actual “content creators” online. Well, depending on who you ask, that number is any where between 1% and 50% (according to PEW/Internet, over 50% of teens are online content creators). OK, so now what? The rest of the 50-90% of us that don…
MarketingProfs Podcast: What Politics Can Teach You About Marketing, also Networking and CSS
How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie…. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the…
Monday, February 4, 2008
Super Bowl Haikus, Postmortem
Depending on your inclinations, the excitement of last night’s Super Bowl may have been for the commercials. Some 50-ish ads played during the game, at a reported price tag of $2.7 million for each 30-second spot.
As always, marketers around the Internet are Monday-morning quarterbacking the comme…
Can a Blog Sell Cream Cheese?
Kraft is hoping the answer is “yes.” Two of the company’s brand managers have donned blogging caps to try to drum up excitement for a new low fat version of its Philadelphia Cream Cheese. The blog, at AdamandTyler.com, features a pair of brand managers as they develop and execute a marketing…
Throw Social Media in the Mix for Lead Generation
We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered more on building awareness and possibly creating demand on the basis of it. We have not talked much about generating leads…
Making Sense of Emerging Marketing Trends: A MarketingProfs Podcast with Sree Sreenivasan
You can’t pick up a magazine these days and not see the words: Web 2.0. Social networks. Social media. Mobile computing. And the list goes on. But how do you make sense of these emerging trends in marketing?
Well look no further!! Through the help of a good friend I was introduced to Sree Sreeniva…
Friday, February 1, 2008
Innovation: Use Telescope, Not Microscope
The foundation of managing an innovative (company, brand, product, service, or individual) involves constantly monitoring and maintaining awareness of your broader environment – the big picture. On a regular basis, look away from the minutia found in the microscope of your day-to-day operations and…
