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MarketingProfs Daily Fix Blog
How often do we say “Geez, if I only had an extra day?” or “I wish I had just a little more time.” Well, today February 29, 2008 is that day. Today is going to afford each of us a bonus 24 extra hours. That’ll give us just over 27 more minutes each week than we had this year.
How do you plan to sp…
I was at lunch with a peer and friend the other day, telling her a story about how a mutual acquaintance had called me out of the blue to ask for some marketing counsel, which of course I gave her. My lunch companion said, “I hope you charged her.” Gulp.
I’ve been in the business for 20+ years. O…
I just returned from the Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be A/B testers. I could believe it if it were a direct marketing conference, but an online marketing conference? Has the world of direct response…
Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities …. all are very different types of content. And there is no such thing as “sharing” in the content realm.
These days, content marketing is more art than science. That’s why Joe Pulizzi put toget…
Guess where I am: Here’s a hint. It’s a restaurant you have probably visited at least once in your life. Walk in to the sound of water running down glass panels. There is a sculpture of a crane on one side – a koi fish on the other. The room is light and airy with colors in earth tones and accents…
If it sounds a little like something out of Arthur C. Clarke’s “2001: A Space Odyssey”, it is. New technology has been developed in Berkeley, California known as NeuroFocus. According to an interesting article on Reed Business’s Multichannel News site, NeuroFocus is “Leveraging marketing,…
Question: Name 4 things to do while being strapped in an airline chair?
Answer: Work, listen, eat and watch.
Virgin America gets that. They’ve made their experience about making those four things better.
They begin with the chair, and the stuff to make sitting in it as good as possible. Even in…
I am learning the hard way that Twitter, while a valuable social media tool, can also be very high maintenance. Despite telling myself that I could handle following 400 then 500 then 600 members, I finally hit Twitter overload. It was time to re-organize my Twitter community.
The problems started…
Recently, I had a great conversation with Patrick Byers, President & CEO, Outsource Marketing, about ethical marketing. The subject is what brought us together.
Although we live on opposite coasts, we believe that marketing and business must be built on a foundation of ethics and values and driven…
In this Marketing Over Coffee learn why your house list is the most important thing in your life, how to maximize profit with it, and how to email it, including Taguchi testing… all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic…
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