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MarketingProfs Daily Fix Blog
SEATTLE, WA — Kevin Hillstrom’s Mine That Data weblog has some excellent posts on the catalog cancellation craze. Well, maybe it’s not a craze just yet. But it’s gonna be. Look at this video from Kevin’s post …
About the kids: Gimme a break. This is some adult’s a…
You know that swift glide-y feeling you get when you walk on an escalator. You’re moving faster than you normally would with the same effort. That’s the feeling we all want when we work. Instead, it often feels more like running in an exercise wheel. We spend lots of energy and break a sweat; we are…
A recent Advertising Age article made me sit up and take notice. The article opens in this manner: “What’s the hottest category in digital marketing? Package goods. Yes, you read that right. Staid old supermarket staples, once scoffed at as laggards in digital media, are charging online at an…
I’m seeing a flurry of videos on blogs lately — at least those in the marketing part of the blogosphere. I know myself, so I’ll admit upfront that I’m a late adopter….
I remember when I was given my first computer at work in 1985. When the office manager brought it in and started to walk out wi…
As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for marketers.
Face it. Just when you think you know everything about your brand, your industry, or your customer, you get blindsided. So instead, let us learn from the findings of Next Level Strate…
My vote for a business word we’ll hear a lot in 2008? “Frenemies.” Attributed most recently to Sir Martin Sorrell, founder and CEO of WPP, the word “frenemies” (a blend of “friends” + “enemies”) perfectly captures the competitive collaboration that will increasingly define the way marketers and…
