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You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the day.
As a result, more and more carriers are recognizing the inherent value of mobile technologies as a productivity tool and have embraced them.
But what does this mean for the marketer?
I decided to dig a bit deeper with two experts in the field, Jeff Sass, VP of Business Development at Myxer, and Greg Verdino, Chief Strategy Officer at crayon. I asked them to help us understand the state of mobile marketing and what we should be experimenting with in 2008.
Enjoy ...
Link to Original Audio Source
About Jeff
Jeff Sass is Vice President of Business Development at Myxer, the leader in mobile content downloads. Jeff has more than 25 years' experience in the technology and entertainment industries, with a major focus in the last 10 years in the Internet and mobile space. Jeff has also been the successful president/CEO of two Internet startups in South Florida and was a co-founder and CEO of mobile commerce pioneer BarPoint.com. He has also written and produced for film and television and has a deep understanding of the content business that is unique for a technology executive. He is a graduate of Cornell University.
You can text "Jeff" to "69937" (MYXER) for more info. Jeff has two personal blogs, his Sassholes blog at and the parody blog.
About Greg
Greg Verdino is Chief Strategy Officer at crayon, a marketing consultancy that helps marketers join the conversation by leveraging the power of community, dialogue and partnership with consumers. Greg writes a widely read marketing blog, was a contributing author of The Age of Conversation (one of Advertising Age's 'Books You Should Have Read' for 2007), speaks frequently at industry conferences and has been quoted in many publications including BusinessWeek, The Wall Street Journal, Newsday, AdWeek, Ad Age and more. Prior to joining crayon, he led the emerging channels practice at Digitas and toiled for more than 15 years in advertising, direct marketing, technology and media.
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Comments
Great podcast, Paul! I've seen permission-based ESP's release SMS technologies without an opt-in/opt-out capability. People rarely think of permission outside of SPAM, but it covers ever medium - from phone to email to fax to SMS!
Posted by: Douglas Karr | 01.07.08
Great podcast, Paul, Jeff and Greg. Interesting looks at mobile -- including some of its not-so-obvious applications. Enjoyed the creative "think differently" discussion!
Posted by: Ann Handley | 01.07.08
I've never even thought about mobile marketing! Just regular SEO takes me long enough.
for internet business tips i use http://www.JamesBrausch.com but now I think I'll have to start looking into mobile marketing!
Posted by: Robert Lloyd | 01.08.08
Good discussion about marketing, there are some tactics in marketing by that we can earn money from home itself.Any one interested just surf in to net and find out business doing from home.
Posted by: GratefullyRich | 01.08.08
Thanks Doug
yes the SPAM aspect of Mobile Marketing was an important point and shouldn't be overlooked because in some cases the user would be paying to read the marketers message!
Posted by: Paul Dunay | 01.08.08
Robert
thanks for the tip on your favorite blog for internet business tips - I would also suggest reading MarketingProfs regularly as well as Internet Evolvution
Posted by: Paul Dunay | 01.08.08
Please, leave one place safe. Is it not bad enough that one has to pay for internet service and have to watch ads at the same time, or that you go to a movie that you pay for and get blasted with ads or that most people don't even pick up their home phones anymore because there's a telemarketer on the other end.
NO WAY!!!! I won't stand for my mobile anything displaying ads. If somehow one manages to get through I'll be sure not to buy the product or vote for the person who pushes their ads on my mobile.
Posted by: courtney benson | 01.09.08
Paul, thanks for this podcast and starting the conversation about mobile. However, ringtones and wallpaper are not the future of mobile marketing.
This conversation just illustrates how much more mobile has to mature before it becomes a useful marketing tool. Your guests were right, 2008 is the year of experimentation, and not the year of implementation.
Posted by: Jay Ehret | 01.16.08
This is interesting.Mobile marketing is a platform which is quite interesting, at our company we’re thinking about using it for an interactive seminar with our customers.
We thought we’ll try Mozes for it this time. It’s quite good.
Posted by: neil | 03.20.08