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In the last 18 months of sharing my thoughts on my blog, guest blogging at other's blogs, and visiting others at their social media sites, I have read and heard every emotion, from love to hate, and have been both a beneficiary and a receiver of those emotions.
I have not found it to be a problem. At the end of the day, we should say and write only what we believe to be true, even if it offends those with whom we disagree. Otherwise, we offend the truth.
On the other hand, we should write and speak carefully, choosing positive words when possible, and using a tone showing respect and dignity to all people. But going without disagreement is a bit liking never taking a risk: Not much--good or bad--will ever result.
I first wrote the above last week, in discussing Joseph Jaffe's new book, Join the Conversation. I was responding to a point Joe makes early on in the book:
"In social media, everyone is a critic--This is a critical point and one which you're just going to have to come to terms with. You're just never going to please everyone all the time and your real test will be in how you deal with the critics and dissidents. In fact, I would go so far as to say that how you deal with this element of conversation might very well define you (your career) and your brand."
My conclusion is that social media may not be for everyone. Although I believe firmly in its power to do much more good than harm for both your business and your personal life and that it is a strong platform for doing good, non-risk-takers and the very sensitive may want to choose other ways to reach others. It may be a tool used best by those who can engage in disagreement without taking it personally. Most of the bad that I have seen in the blogosphere arises when writers believe criticism or disagreement on an issue or an idea they share on their blog somehow is about them. It isn't. Once we publish in public, the words and ideas belong to the readers, not to the writers. Therefore, criticism is seldom about the writer, it is about the idea.
Nevertheless, I have observed destroyed relationships, harsh language, defensiveness, and subtle shunning by bloggers who reacted personally to a differing opinion. Not very adult behavior. Writers may write well and think well, but if we allow our egos to respond negatively or harshly to criticism, we probably should put the keyboard back in its box. Inner strength and self-confidence are necessary attributes for writers. If we publish only for love (links, ratings and compliments), I believe we demean our readers. We, instead, should encourage passion with our words. And passion inspires differences, the great equalizer between writers and readers. And it is strength of thought and respect for readers that the very strong possess.
When our writing inspires criticism, we likely have written something important or at the very least thought-provoking. We should wear that criticism as a badge of honor. On the other hand, when we write and receive mostly praise, it likely signifies that we are reinforcing ideas held by many, which frankly does little to add to the discussion. But it will generate love from readers, and there is room for that emotion in the blogosphere, too. I just don't think writing about that which other's already agree breaks new ground. And it is the writer who cracks the ice whose writing leads to new discoveries, not those who drive a Zamboni to keep the ice smooth.
In my post on Joe's book last week, CK comments: "I think everyone has a passionate opinion (that can easily be construed as a "critic" but there's the passion behind it). Why else would we go to all this time, thought and trouble? It's in exchanging these opinions that we grow. The way that we most grow our biz's and ourselves? By listening to and interacting with all these opinionistas. Becuz, geez, you folks sure have gotten me to look at things from new views and entirely new perspectives. Thankful, indeed."
I agree with her: If we are not passionate about our truth, why do we share it? Why would we make ourselves vulnerable to others if we did not believe passionately about that which we write? And why do some become so loud or harsh or do something childish by refusing to try to gain an understanding of another's point of view by never again engaging the other in conversation? Is that a good first step to growing in understanding? Is that a smart way to build relationships or to grow in our learning? And who wins or loses when we retreat inside ourselves or play it safe or hold a grudge or fear engagement?
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Comments
Wow. No criticism on this one. :-)
Lewis, what do you think on relationship between actual knowledge/position and reactions by bloggers/writers/commentators/authors?
Often I get a feeling that bloggers which want to position themselves in certain area are more aggressive and take criticism worst. The true professionals on the other hand are much more accepting and trying to debate.
Yet again it's only my feeling. :-)
On long term, I still don't see much difference between internet and classical media regarding communications and marketing.
On the net, there's just too much "everyone can be...". No, not everyone can be. Only some can be. Others don't have the skills/talent/knowledge/finance to do it.
Posted by: Dusan Vrban | 01.28.08
Dusan,
I have only run into a handful of bloggers (actually I can recall but one) who took something I wrote personally, and as Joe says in his book, it is how we react to criticism that counts most. Other than that, I have seen some anger but in nearly every instance, the anger came out of passion and lasted no more than a day. There are exceptions, where people have been threated and called horrible names. Again, that says more about the attacker than the attacked.
That said, I agree with you: "Often I get a feeling that bloggers which want to position themselves in certain area are more aggressive and take criticism worst." Those bloggers are often more interested in their brand than they are their readers and the last thing they want is to be mentioned in any way that isn't warm, fuzzy and complementary.
Posted by: Lewis Green | 01.28.08
Lewis, so many gems in this particular post. As a blogger, publishing your ideas is risky for the reasons you describe, but I believe the rewards far outweigh the risks of offense.
Along the lines of CK's comment, iron sharpens iron.
Posted by: Paul Barsch | 01.28.08
Paul,
You are so right. But often anything worthwhile comes with a risk. The blogs I read most often are so that are willing on occasion to tackle icons and tought issues. They are the ones that have a chance to make a difference.
Posted by: Lewis Green | 01.28.08
Sorry readers for the typos above: My excuse--the mucous monsters invaded my entire being over the weekend.
Posted by: Lewis Green | 01.28.08
"On the other hand, when we write and receive mostly praise, it likely signifies that we are reinforcing ideas held by many, which frankly does little to add to the discussion."
Would this be a bad time to tell you that I agree with you 100%? ;)
Posted by: Cam Beck | 01.28.08
Cam,
This is a perfect time to tell me that. But we need to keep it between ourselves.
Posted by: Lewis Green | 01.28.08
Lewis,
My first impression after reading the title, was that this post was going to be about the struggle of creating and maintaining a useful blog. Getting readership, let alone links, is not for the faint of heart.
But, this is still a great post. In addition to the way we handle comments, finding balance in tone is very difficult. No one wants to read corporate drone #437's blog, but at the same time if you sound like Jeff Spicoli you don't really establish yourself as an authority.
I wouldn't want to comment and not address your point, though:
The way I would sum this up is: how you respond to comments means more about your character than the tone of your posts.
...and ultimately, your character is your brand. People won't read you if they don't like your character.
Posted by: Michael Lombardi | 01.28.08
Michael,
You're right Michael, people won't read us if they don't like our character. Thank you!
Posted by: Lewis Green | 01.28.08
Great post..without dissention, life gets pretty boring. Nothing spurs me on more than a good (yet maturely managed) argument.
Posted by: Dawn | 01.28.08
Lewis, that's exactly why I was initially so fired up about the MarketingProfs Book Club. I remember, during the first segment, getting into a pretty interesting and heated discussion with a few other members.
In the end, the discussion turned us into friends – and established right off the bat that we could disagree with one another in a healthy way.
Posted by: Mark Goren | 01.28.08
Dawn and Mark,
If we can't argue and dissent respectfully without holding a grudge, we set ourselves up for a pretty dull life and one where we never change our minds about anything. Isn't that called arrogance?
Posted by: Lewis Green | 01.28.08
Dissenting opinions are something the MP Daily Fix could benefit from.
98% of us sing from the same hymnal. We are cut from the same cloth. Birds of a feather flock together.
{Insert your "of-the-same-mind" cliche here.}
Posted by: johnmoore (from Brand Autopsy) | 01.28.08
Lewis, as always, you present thought-provoking ideas. I agree with most comments here. The only thing I'd like to add is that sometimes, bloggers' "truths" are not necessarily fact. They can be passionate about a topic, but need to be careful that their posts - especially on newsworthy topics - are based on fact and not opinion.
Take the daily news, for example. When Heath Ledger died, traditional media reporters advised the public not to believe the bloggers because many comments were not based on fact checking. This is where the difference lies between blogging and traditional media. There has to be a level of accountability to the public, as best as one can hope for.
Posted by: Elaine Fogel | 01.28.08
John,
I think there is some amount of dissension within the comments here. That said, more dissenting views would be useful here and at most blogs. Maybe we should read more political musings for our daily dose of dissension. I think sometimes, maybe often, writers fear criticism. In fact, there are some writers, both here and at there own blogs, whose writing seems to be crafted so the writers themselves can be seen authorities. Those writers always shy away from writing anything that might prompt dissension. I think of those writers as caring more about their own egos than their readers wants and needs. However, those same writers often get lots of link love and list recognition, so one could argue that they are excellent at marketing.
Posted by: Lewis Green | 01.28.08
Elaine,
I agree regarding fact checking. But at least some of what those of us in consulting do is based on philosophy, not fact. Research is often useful but also often paints different views of the same picture. So in our business world, opinions are valuable for without them we would march in lockstep to the beat of the loudest drum, eliminating the great potential inherent within change and flexibility.
Posted by: Lewis Green | 01.28.08
I agree Lewis -- we have to be grown up enough - and secure enough - to accept disagreement and criticism. At the same time, it's important to be careful not to let disagreements decline into pettiness and personal attacks.
I agree with Elaine that we need to be careful with facts, and unfortunately, some things we find on the web may not be the most reliable. Even mainstream media can get caught. Agence France Presse seriously misquoted the late Benazir Bhutto's son because the reporter pioked up something from Facebook. Turned out, the Facebook profile she looked at was not Bhutto's son, but instead a fake profile.
Posted by: David Reich | 01.28.08
David,
You are right--we do need to be careful with facts. I am sure that at least once in my writing career I have been guilty of spreading an urgan legend or two. And, of course, pettiness and personal attacks are unacceptable in any social environment, including this one.
Posted by: Lewis Green | 01.28.08
Lewis, I hate to agree but you have it exactly right. :-)
Posted by: Neil Anuskiewicz | 01.28.08
Yup, it sure builds muscle all right; the writing, commenting, and practice. My muscles are a little weak, though I'm trying to practice more so these muscles can grow
Posted by: Mario Vellandi | 01.28.08
johnmoore,
If it helps, my degree is in Biology and my prior experience is in teaching high schoolers science. So I'd say I'm certainly open to dissention and my scientific training leads me to question and examine the posts here on the Daily Fix from a different viewpoint.
That said, I find the bulk of the topics and opinions pretty darn good around here--otherwise I wouldn't come back for my Daily Fix or link to it from my own blog.
Posted by: Michael Lombardi | 01.29.08
Neil, Mario and Michael,
Right back at you. Hate to do this, but I agree.
Posted by: Lewis Green | 01.29.08
"Dissenting opinions are something the MP Daily Fix could benefit from."
Most blogs I read could benefit from this. I think what happens, especially with popular bloggers, is that they have such a good relationship with their readers, that the readers are less likely to publically disagree with the blogger, even if they do.
Personally I love it when someone disagrees with one of my posts, because it greatly increases the chance that others will comment. Which greatly increases the chance that I will learn even more from my readers.
Posted by: Mack Collier | 01.29.08
Mack,
You get it! Popular blogs have readers who see the writers as friends (not a good thing necessarily for either the writer or the reader if that friendship reduces or lessens the honesty of the feedback) and disagreement increases the chance that we will learn from our readers.
Posted by: Lewis Green | 01.29.08
By the way, I have seen some debates and discussions in this blog from time to time. Healthy discussion. Not toxic like I have seen on Usenet or in other blogs. That is a good thing.
Posted by: Neil Anuskiewicz | 01.29.08
Neil,
An expectation of respectful discourse has been set here. I have tried to set the same tone at my blog but it has been a bit more challenging, as my face as the owner of the blog makes for an easy target.
Posted by: Lewis Green | 01.30.08
Oh God, I have *never* seen anything in this the Daily Fix that rises to the level of toxic discourse. Not even close.
I have been on the Internet for a while now and have seen debates (especially back when Usenet was dominant), when debates would be very personal and nasty.
I am very impressed with the civilized discussions here, which is part of the reason -- among many other reasons -- I read this blog every single day.
Posted by: Neil Anuskiewicz | 01.30.08
It is human nature to criticize others. Psychologists point that out in their studies. So once someone is talking to the world; the world can criticize.
Posted by: jennifer jones | 01.31.08
It is human nature to criticize others. Psychologists point that out in their studies. So once someone is talking to the world; the world can criticize.
Posted by: jennifer jones | 01.31.08
Jennifer, another phenomenon I have observed over the years is the personality change that seems to overcome some people online. I had a friend back in college when the Internet was around but not the World Wide Web (WWW).
My friend's real world personality was very mild mannered and nice.
Then he would go to Internet discussion groups (not unlike blogs but more free form) and would be really argumentative and, frankly, obnoxious. He would debate various things in a very hostile and obnoxious way that he would never do in real life.
I think that this phenomenon is still there. The obnoxious twit online says things he would never say to someone in person. Maybe it is a way of getting out hostility? I don't know.
Dr. Jekyll in real life and Mr. Hyde online.
Posted by: Neil Anuskiewicz | 02.01.08
It's always curious to me the way the bantering about of opinions is discussed in the blogosphere as though all opinions are interchangeable in terms of their validity. If I went around saying that it was my OPINION the earth is flat, I'd be laughed at. Rudely. Deservedly. And there are other, far more offensive opinions bouncing around out there which are debated politely as though the participants were discussing the weather, and it is maddening to me because if these beliefs are never challenged, lives hang in the balance. A polite discussion, for instance, of whether it is possible to avoid rape short of avoiding rapists when they do not come with identifying coloration is not particularly useful. Yet everywhere I go that rape is being discussed (and it's been in the news a lot lately, so don't look at me like that), this polite little conversation is going on.
And I want to yell at people over it, and over similar conversations. How can you just sit there chatting amicably about the ruination of someone else's life and then have the very opinions that support that kind of bad behavior presented to you on a silver platter and not haul off and fling it back in the presenter's face? What is so mature about that? Why does that garner respect from other bloggers?
It is not one hundred percent safe to administer the much-needed verbal smackdown to racists, sexists, and other adherents of bad -isms in person because bullies do not respond well to verbal smackdowns--they always escalate it into physical violence. But it IS safe to do it in the blogosphere. And the folks who are best at it ought to be the ones with the blogging clout, in my not-so-humble opinion.
And speaking of opinions, I'm beyond tired of the habit some folks have of uttering the most incredible crap I have ever heard in my life and when I call them on it, retreat behind a, "Well, it's just my OPINION and I have a right to it." Yeah buddy, but you're still wrong. Your OPINION does not determine the speed at which the earth rotates, nor the freezing temperature of water. Even opinions must be checked against consensus reality, and far too many of them are left wanting.
The other trend I absolutely hate is when a commenter has made it clear they did not understand what I wrote in my post, and when I point this out to them they inform me that I just can't handle disagreement. I can handle it just fine, if it's for valid reasons and if it's a disagreement with *what I actually said.*
Maybe people need more debate training before being let loose on the Web; I really don't know. In that case I'd be weeded out, I guess, but sometimes I think that'd be better for my blood pressure.
Posted by: Dana | 02.05.08
Oh, and one more thing...
I disagree with you that once my words are in my blog they belong to anyone but me. Copyright law... hello... and on top of that, they're still my words in my blog. That does not mean people can't disagree with me--as I said, if it's for valid reasons and if you've paid attention to what I said in the first place, I'm fine with it. It does mean they don't get to engage in character assassination against me because, for instance, I don't want to vote for frigging Ron Paul. Or whatever.
The only words that "belong to the public" are the ones produced by the federal government and the ones stored on Project Gutenberg. Sorry.
Posted by: Dana | 02.05.08