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MarketingProfs Daily Fix Blog
Apparently, being a “locavore” not only spotlights one of the biggest food trends in years. It’s not only the reigning buzzword in the food biz–it’s also been named “Word of the Year” for 2008 by the New Oxford American Dictionary. How about those apples? What is a locavore?
A locavore is a …
Metro Phoenix is buzzing this week. With the FBR Open and the Super Bowl in the same two-week period, local merchants are salivating at the potential. GoDaddy CEO Bob Parsons, one of our local corporate heros, is anticipating huge Web site visits for his company’s rejected Super Bowl spot. But one…
Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick, gives three quick tips for how to reach the people who affect the thoughts of others.
I just interviewed him for Marketing Voices and here is the intervie…
It’s Super Bowl time, and once again there is as much anticipation about the game’s ads as there is about the game itself. I wanted to use my first post on the Daily Fix to discuss the ad we ran during last year’s game featuring Kevin Federline and his “Life Comes at You Fast” moment.
I’m always i…
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what’s happening in the vanguard is important for everyone in the media business today.
How does the social medi…
Ram Charan may not (yet) be a household name in business, but he’s not far from it. Consider him, “the man behind the man.” He’s advised iconic leaders like Jack Welch and countless other CEOs from Fortune 500 companies for the past couple of decades. Ram’s guidance tends to be well respected, so I…
Yes. I’m one of the 40.5 million women (out of 90 million people) expected to watch this year’s Super Bowl game. And, while I’m usually not a huge professional football fan (college ball is another thing – Go Blue), something changed my perspective this season. I’ll tell you the specifics of my…
Dell announced last week that the company is joining (PRODUCT) RED along with Microsoft. Dell will add RED products to its lineup, with a portion of the sale price benefiting The Global Fund. This by itself isn’t a particularly newsworthy item, as several large companies have joined the (PRODUCT)…
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today’s computational power to improve the…
Understanding your customers’ shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That’s what authors John Rosen and AnnaMaria Turano tell marketers in their new book, Stopwatch Marketing.
They use the metaph…
