At Marketing Voices, I interviewed the CEO of BuzzLogic who talked to me about a new product they recently announced. Isolating conversations around products, brands and issues is tough to do, but CEO Rob Crumpler demonstrated their new ad targeting feature which I found very elegant and easy to understand.

Crumpler explained how his company can help marketers better determine who is driving online opinions.When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers is that the social media universe can now be managed as one single channel, with the new ability to cut through the noise to the 10 or 20 most influential bloggers — a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with me, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. The cost is $12,000 for an annual subscription which to me seems very reasonable given that many PR clipping services cost that for an annual fee.

I am not promoting the product, but I found the capabilities impressive and I wanted to draw attention to it for the MarketingProfs community.