Imagine an event where all the content is delivered online, either "live" or recorded. This “virtual event” is delivered with an easy-to-use, game-like interface, and it includes features for social networking. (MarketingProfs held such a virtual event last June, and it's poised to announce a second one soon.)

Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product and service that can revolutionize how we deliver information to large audiences.

After reading some recent FactPoint research on virtual events, I decided to explore this further with Brent Arslaner, VP of Marketing at Unisfair. I wanted to figure out what marketers should be doing with virtual events in the coming year. Enjoy …

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About Brent

Brent Arslaner oversees all Global Marketing ensuring Unisfair maintains its leadership role providing Virtual Event solutions.

Prior to joining Unisfair, Brent was Vice President of Marketing at Jamcracker, a leading provider of On Demand Delivery solutions. Before Jamcracker, he was Vice President of Product Strategy at Kana Software where he defined corporate strategy and built strategic partnerships.

Brent went to Kana through its acquisition of Broadbase Software. At Broadbase, he was instrumental in driving the IPO process, successfully acquiring and integrating six companies and growing the company to over $100 million in sales. Earlier, Brent held senior marketing positions at PeopleSoft and Intrepid Systems.