Marketing Over Coffee Podcast: Marketing Automation and Web Analytics
What is Marketing Automation? What are the 4 methods of measuring website traffic? Find out in the latest episode of Marketing Over Coffee, a weekly audio program that covers classic marketing tactics and what's new on the technology front.
2:58 Stop answering your phone, use SpinVox for forwarding Voicemail
4:22 Google Reader shows subscriber stats
5:58 Rodgers and other ISPs Hijacking your browser and tracking you
10:10 Economic Downturn in an Election Year
11:15 Alex asks about website conversions
15:15 Web Analytics - Google analytics, mybloglog, Crazyegg. Heatmaps, UI and the Golden Triangle
17:30 Accounting for RSS feed in your stats - Feedburner, Partial vs. Complete RSS Feed. Analytics on the Server is also crucial.
20:12 Going beyond Analytics as a Service, Feedburner, and Server Side Analytics - writing your own tracking system so you can track sites that don't allow analytics.
