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Paul Williams Paul Williams   Bio
12.07.07

Toxophilite Guide to Innovation

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Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the bow string and launch, you can't be certain where the arrow will land.

You get psyched.
Relax your shoulders.
Dry your hands on your pant legs.
Take one last look at the target.
Secure the blindfold.
Grip the handle and pull back on the bow string.
Take a deep breath.
And release!

Whoosh.... Fump! Pulling off your blinders, reveals... ???

You missed. The arrow only made it about 70% of the distance. Failure.

Bummer.

When we put a new idea into action through successful implementation, we declare it an innovation. A success. If we miss the target, we call it a failure.

Success or failure.
On or off.
No or yes.
We're pretty black-and-white about this.

But wait, in reality you don't pack your quiver and go home... THAT would be true failure.

Because indeed there IS a gray area... It's that space between the new idea and success. The place where your arrow landed. However, it is so overlooked we haven't even had a word for it. Until now.

The folks at New Shoes Today have dubbed this a nearling. A nearling is "something new we undertake with the right intention but which has not (yet) led to the desired result."

Nearling is a great word. It sounds like cross between "nearly there" and "yearling." Something that surely needs a bit more care but is on the right path.

Best practices come from applying what someone else has done to what you're doing. When you do something that has never been done - there are no best practices. Nearlings provide you with "next practices." This first attempt doesn't make your archery project a failure - it's a nearling. You have learned something. Perhaps taught someone else something, too. You now know to aim a bit higher and put more tension in the string. Try again.

What nearlings do you have? Visit the Nearling website at nearling.com. Be inspired by others and share your own.

tox•oph•i•lite |täkˈsäfəˌlīt| - noun, a student or lover of archery.



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Comments

Paul, you speak to the virtues of patience and timing in this post. A long term approach and vision can help keep you on track. Take a look at Toyota. They, along with Honda essentially created the hybrid market ten years ago. Ten years ago, this market was definitely a nearling...

Posted by: Paul Barsch | 12.07.07

Paul,

Thanks for bringing “nearling” to our attention. Great word! The folks at NewShoes should submit it to the Open Dictionary at Merriam-Webster:

http://www3.merriam-webster.com/opendictionary/

The word captures the importance of the near miss, and it aligns nicely with the current belief that to innovate you must be ready to fail — quickly and repeatedly.

Posted by: Gwyneth Dwyer | 12.07.07

Excellent word "nearling".

With reference to being an innovator James Brausch comes to mind. He's developed some great products that are useful in building your Internet business. Read some of his posts at:
http://www.JamesBrausch.com

Posted by: Bernie Mac | 12.07.07

@Paul - Great example, Thank you!

@Gwyneth - Terrific idea! I'm going to let the folks at New Shoes Today know about that link!

@Bernie - I'll Check James out... Thanks for the tip!

As always thanks for all the comments... it's great to have dialog - not just a monologue.

Posted by: Paul Williams | 12.09.07

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