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MarketingProfs Daily Fix Blog
Like most of you, I’ve been reading (in various places) about the year that was and the trends of 2007. Facebook, mergers, the dawn of mobile, blogs and more blogs, social media, Twitter and video all defined 2007 in some circles, and maybe even yours.
NPR says that blogs are 10 years old (serious…
Recently, I ran across a post that was rather fascinating. The blog ran an article about how the crew filming a certain outer space adventure movie transformed a local civic board’s meeting room into a futuristic center of intergalactic government. Rather than try and kick out all the interested…
Today Seth Godin releases his new book, Meatball Sundae, in which he questions: Is Your Marketing Out of Sync? Here at MarketingProfs, we are lucky enough to be featuring the author himself in a virtual seminar based on his new release, in which he coaches marketers on “how to avoid the meatball…
The beginning of a new year is a good time to reflect on one’s career and position. For some new ideas on how to make marketing a more influential role inside a business, I spoke to Roy Young, president of MarketingProfs and a man who many of you probably know.
Roy is also co-author of a book ca…
Learn how YouTube is affecting the idea of Personal Branding, and how Google is using audio services to power video search. That and a whole lot of talk about the holidays in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what…
Twitter is often lambasted as a frivolous application that is jam-packed with useless information like what I had for dinner. Just like any conversation between friends, the many overflowing micro-conversations contain both the mundane and the truly profound. The mundane is entertaining, but the…
Christmas is a brand hand-crafted by and for the people. It is a diverse stew of traditions… many of which are thousands of years old… while others surprisingly quite contemporary. Did you know there are a slew of Christmas traditions invented and/or made popular by marketers?
Click these hea…
“Looking at design as part of the total customer experience is critical.” — Claudia Kotchka, VP Design Innovation & Strategy, P&G…
Your instructions are clear; proceed to a nearby bakery and give them the name “Robin Banks” (Robbin’ Banks, get it?). There you’ll receive a cake with the words “Call Me Now!” written in icing, along with a phone number.
But you don’t have a phone. Unless…you don’t suppose that there’s a phone …
Among online marketing blogs/forums, I see two common threads of discussion: 1) Endless touting of the latest technique (blogs, video, podcast, WOM, social networking, you name it): why it’s so great; why you just have to do it. In fact, why aren’t you doing it (whatever it is) yet? And…
2) Endl…
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