MarketingVOX: 43 percent of IT industry executives say they believe 2008 IT budgets will be higher than in ‘07.
An additional 9 percent say budgets will be much higher, according to CDW Corporation’s Information Technology Industry Straw Poll of 266 IT industry executives, taken at the 2007 CDW Pa…
Archive for November, 2007
Thursday, November 15, 2007
43% IT Industry Execs Expect Higher IT Budgets in ‘08
Bebo Announces Open Media; Major Broadcasters On Board
MarketingVOX: In another twist on the social network arms race, Bebo has announced Open Media, a platform of video channels offering free content from major broadcasters and other media companies.
Open Media touts a self service system allowing media companies to import their own player to their r…
Marvel Digitizes Comics, Archives Old Classics
MarketingVOX: After much success at the box office, Marvel Publishing aims to jump-start falling comic book sales by digitizing its print publications.
A new Marvel site, Marvel Digital Comics Unlimited, includes 2,500 archived vintage comics and will add 20 comics each week.
Users pay around $10 …
Retail E-Commerce Oct. Sales Up 19% from LY
MarketingVOX: Retail e-commerce (non-travel) increased 19 percent compared with Oct. ‘06 levels, reaching nearly $10 billion (excluding auctions and large corporate purchases), according to comScore’s US e-commerce spending figures for October, writes MarketingCharts.
Total e-commerce spending, in…
Latino-Focused Tr3s to Launch Mobile Social Network
MarketingVOX: MTV is launching a mobile social network for its Latino youth-focused channel MTV Tr3s, called Con3xion, in mid-December.
MTV Tr3s’ mobile channel saw 60 percent growth in mobile video streams every month in the past quarter, reports AdWeek.
According to MTVN, 63 percent of Hispanics…
Going.com to Bring Competitive Fire to Concert Ticket Racket
MarketingVOX: Going.com is moving beyond event coordination and will begin selling concert tickets, reports The Associated Press.
The move is an extension of Going’s existing service, which allows users to see who is going to a particular event, then register their intent to attend. Most of those,…
Top 10 US Social Network and Blog Site Rankings Issued for Oct.
MarketingVOX: MySpace.com again crowns rankings of top US social networking sites, with more than 58.8 million unique visitors in October, according to custom lists of top US social networking sites and blogs compiled by Nielsen Online, reports MarketingCharts.
Google’s Blogger remains atop blog s…
Hulu Courts Competitors with Kindness
MarketingVOX: Hulu is taking a major step toward becoming the go-to portal for network programming online, even without support from two of the major networks, reports Advertising Age.
Hulu currently suffers from a dearth of programming from CBS or ABC. But searching for shows on those networks th…
On Media, B2B Marketers and Business Decision-Makers Don’t See I2I
MarketingVOX: The media B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, writes B-to-B Magazine (via MarketingCha…
Nikon Goes New Media, Sponsors DRM-Free Music
MarketingVOX: To promote its “support of music and music culture,” Nikon has become an inaugural sponsor for RCRD LBL.
RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer.
It is the result of a joint venture between founder Peter Rojas of Engadget and …
