MediaBuyerPlanner: Rupert Murdoch has plans to push the Wall Street Journal farther into the fields of politics, culture and national affairs, areas long-dominated by The New York Times.
It is clear he plans to go to war against the Grey Lady, writes Newsweek.
Earlier this week, Murdoch admitted t…
Archive for November, 2007
Thursday, November 15, 2007
Murdoch to NY Times: ‘Let the War Begin’
CBS Hotspots 20 NYC Blocks; Citi, Salesgenie Sponsor
MediaBuyerPlanner: CBS Outdoor and CBS Interactive have partnered for an ambitious Wi-Fi project that will allow advertisers to reach midtown Manhattanites and visitors on a large scale.
Midtowners are receiving the gift of free Wi-Fi for six months, as CBS rolls out the CBS Mobile Zone across mor…
Quick to the Draw, Holland Mark Buys TPG
connectivity leading to disconnectivityA mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston.
In the late ’90s, Holland Mark was numbered among the largest independent agencies east of Texas.
TPG will …
Language Of Sustainability Exploited By Marketers
MarketingVOX: Some marketers see an opportunity to exploit the language of sustainability by exaggerating consumer benefits and building misconceptions, writes Chairman-CEO Larry Light of Arcature, for Advertising Age.
Light points to the use of “Fresh” in food marketing as an example:
“We know t…
Postini Debuts Contextual Email Security; New Media May Be Next
MarketingVOX: Postini, a Google property, has updated its services to include automatic content-based encryption of sensitive emails.
Senior Product Manager Adam Swidler of Google also divulged intentions to expand Postini’s compliance and security services to blogs, instant messages and wikis, ac…
Oracle Launches Enterprise Web 2.0 Sites
MarketingVOX: Oracle has unveiled a host of Web 2.0 tools for customers and employees at this year’s Oracle OpenWorld conference in San Francisco.
The star of the offerings was Oracle Mix, a social networking site for customers with idea voting, groups, user profiles, and Q&A capabilities.
The com…
Gas Price Hikes, Credit Crunch Hurt Consumer Confidence
MarketingVOX: US consumer confidence reached its lowest level in more than two years amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, w…
New Indie Music Site Features One Act a Day
MarketingVOX: In the fifties, radio deejays were the heroes — or villains — that “made” pop artists.
That tradition might return if IndieSolo, a new site for independent artists, becomes successful.
Unlike social music sites that feature an undiscriminating sea of bands, independent ar…
Tag Heuer Goes Online, No Holds Barred
MarketingVOX: Luxury watch maker has launched the first online campaign in the company’s 150-year history, reports Adweek.
The $1 million campaign is the largest online push from the company and is being planted on mainstream sites like CNN.com and NYTimes.com, as well as sites with a high-end lif…
FedEx Goes into Virtual Gift-Giving with ‘Launch a Package’
MarketingVOX: FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box.
Created by Atmosphere BBDO, the site is part of FedEx’s sponsorship of NASCAR car No. 11, driven by Denny Hamlin, according to DM News.
The mi…
