MarketingVOX: Almost three-quarters (73 percent) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch, according to a new study by accounting and consulting services firm …
Archive for November, 2007
Thursday, November 1, 2007
Retail CMOs: More Holiday Discounts, Promotions; Sales to Jump 5%
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Ask’s $100M Marketing Campaign is Charming, But Does it Pay Bills?
MarketingVOX: Since beefing up its main site last summer, Ask.com launched a $100 million marketing campaign this year in an effort to boost its paltry market share of the search world.
Hitwise finds that its most recent TV campaign, where Ask pits its search offering against market leader Google …
Microsoft’s Analytics, Codenamed ‘Gatineau’, Prepares for Take-Off
MarketingVOX: Microsoft has begun beta testing on its own free analytics offering, reports ClickZ.
Dubbed Project Gatineau, the service allows adCenter advertisers to analyze how visitors got to their site and what their behavior is like once there.
Advertisers can view which campaigns were most e…
Hulu Nixes Pre-Roll Ads, Matches Ad Length to Content Length
MarketingVOX: If you’ve been among the lucky few to preview Hulu, you’ve probably noticed a startling lack of 30-second spots.
Eschewing the :30 dinosaur from the days of broadcast television, Hulu sports a variety of ad formats meant to add advertiser value but also prevent the viewer from leavin…
FeedBurner (Finally) Begins Integration with AdSense
MarketingVOX: FeedBurner has begun the integration of its advertising offerings with those of parent Google, according to FeedBurner’s Burning Questions blog.
The new feature turns FeedBurner’s “Site Ads” option into a vendor for Google AdSense units. FeedBurner publishers – even those not current…
Blog? Not So Much. Listen? Much.
Not every company needs to blog. There I said it. And ask anyone, I’m a big fan of blogging. Fact is, many times a blog just adds noise. If there’s one thing we don’t need is more noise. (What we need is more value.) While not every company must blog, every company needs to listen.
And that means …
Can We Outgrow Marketing?
I recently received an e-mail from one of my Marketing Minute readers. I think the honest fear he expressed is one that most of us had entertained more than once. With his permission, I’d like to share it with you and get your thoughts.
Here’s a paraphrased version of what he asked.
AM I GETTING …
Citizen Journalists: A Good Thing… Sort Of
The concept is noble and egalitarian — Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to see.
We already have that in the web and, in particular, the blogosphere. Those of us who blog are Citizen Journalists.
A f…
