When I first read about Blog Nothing Day, I was intrigued. Would it work? Would it be the sort of action that bloggers would be interested in? After all, many of us battle with some form of social media addiction, and the thought of going cold turkey after the Thanksgiving weekend would quite…
Archive for November, 2007
Wednesday, November 28, 2007
Going Cold Turkey Post Thanksgiving: Blog Nothing Day
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Tuesday, November 27, 2007
Are You Prepared for 2013?
Some marketing executives believe the next five years will be similar to the last five years. That’s a dangerous assumption if you take into account the rapid growth rates of technology and data. In fact, there is every reason to believe that the next five years will bring profound changes to how we…
Blog Smearing: Crisis or Calm?
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation.
On my podcast show called Marketing Voices , I recently interviewed Charles Pizzo, a communications expert, about his ti…
Monday, November 26, 2007
10 Tips (Plus!) to Not Trip Up a Speech
At the MarketingProfs B2B Forum in Chicago, Ann Handley and I got to talking about public speaking and the tips we’ve gathered over the years to guarantee success. We had so much fun comparing notes, that it only seemed right to share my top tips here.
I bet you, too, have accumulated a fair shar…
Happiness Matters
Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. It is the essence of the American Dream and is as important as the air you breathe.
Even our Declaration of Independence calls for the pursuit of happiness. And yet a 2006 st…
Friday, November 23, 2007
Think You Have ANY Online Privacy? Think Again!
Guaranteed: This post will make you think before you put information into social network profiles.
I often wonder why people put so much personal information into their social networking profiles — from their actual birthday to their favorite books and movies. Forget privacy, we simply don’t hav…
Introducing Our Snack-Sized Newsletters
Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized newsletters. With only one mini article per issue, they offer a quick take on topics we think you will find interesting. Perfect for media snackers… or just plain old busy types, too.
We are already mailing Get …
Wednesday, November 21, 2007
Do Your Customers Think You’re a Turkey?
“Thanksgiving is when everyone–even marketers–takes stock of everything they are thankful for,” writes SubscriberMail’s Jordan Ayan. So it’s as good a time as any to re-examine your email marketing practices to ensure customers won’t label you a turkey.
Ayan suggests these 5 holiday-in…
MarketingProfs Video: Simplifying AJAX for Marketers
Not a day goes by when I don’t see complex technical terms thrown around in the media or on blogs. I often wonder if the average marketer knows what half of these terms mean. This series is aimed at illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non…
