MediaBuyerPlanner: A new breed of online shopper – the “Social Researcher,” who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions – is the focus of a recently completed study by the e-tailing group, writes MarketingCharts.
The “Social Shoppi…
Archive for November, 2007
Tuesday, November 13, 2007
‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’
Reebok Reaches for Branded Entertainment, Deepens Ties with Superstars
MediaBuyerPlanner: Reebok is jumping into branded entertainment, running a celebrity interview series, Framed, on the IFC cable channel, and embedding products directly into the program.
The show will run for six episodes, writes The New York Times. In each, an athlete who endorses Reebok footwear…
Study: More than Half Gen Y Shoppers to Take Part in ‘Black Friday’ Spree
MediaBuyerPlanner: Thirty-seven percent of shoppers intend to hit the stores the day after Thanksgiving, according to a new poll from Moritz. That number is up 3.4 percent from its survey last year.
Among younger shoppers, the propensity to hit the stores on Black Friday is higher: 59 percent of G…
64 Percent of Americans Have Discretionary Income
MediaBuyerPlanner: About 73 million U.S. households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board, which said the proportion of the U.S. population with discretionary income has increased to nearly 64 percent, up from 52 percent in 2…
Microsoft to Acquire Openwave Division Musiwave
MarketingVOX: Microsoft is in the process of acquiring Openwave Systems’ Musiwave, a mobile music and entertainment service.
The deal empowers Microsoft’s Connected Entertainment technologies, like Windows Mobile, Zune, MSN and Windows Live, to benefit from Musiwave’s partnerships with music label…
Disney to Launch Mobile Service in Japan
MarketingVOX: After closing up two MVNOs stateside, Disney is again taking a shot at launching mobile phone services, this time in Japan.
The media giant is partnering with Softbank, a relatively new Japanese mobile carrier in the world’s biggest market of third-gen phones, according to Reuters.
T…
Google to Partner with ‘Pop Idol’ Creator on Global TV Concept
MarketingVOX: Google is in talks with Simon Fuller, the man behind the UK version of American Idol, about a joint venture that will allegedly change the way TV is watched.
Though details are scarce, Fuller told the Guardian that it’s “a big idea on a a global scale [that will change TV,] much the …
Zillow Finds Newspaper Partners for Real Estate Ads
MarketingVOX: Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters.
Zillow will host ads from local advertisers who place them in the papers’ print and online versions. Ads will tout home listings and open house announcements.
Zil…
AOL to Relaunch TV Portal with New Features
MarketingVOX: Now that streaming TV shows online is commonplace, AOL is relaunching its classic TV portal with new features, reports MediaPost.
In2TV was among the first to stream TV shows – not current fare but classic series episodes – online.
Now AOL has partnered with Warner Bros. to make not …
MoPhap, Vantrix Launch Mobile Video Ad Platform
MarketingVOX: Mobile ad server MoPhap and mobile video company Vantrix have announced the launch of a mobile video ad insertion platform called Ad Booster.
The platform delivers ads in streaming and downloadable mobile video.
The partnership will bring forth a host of targeting abilities. MoPhap c…
