Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
 
Matt Dickman Matt Dickman   Bio
11.29.07

MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool

stumbleupon digg del.icio.us

What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic.

Seesmic is the brainchild of French blog-star Loic Le Meur and aims to do to video conversations what Twitter did to text-based conversations. The site is a social network where the primary content is video. Users record video, post it to the site and other users reply in video.

The site is in pre-alpha (only about 300 users testing right now) and a lot will change over the course of the next couple of months and I'll re-post when it goes into beta. Enjoy the video:

Here is an example of the user-side of the video experience from Seesmic:

Key takeaways for marketers:


  • The move toward video as an intimate, personal form of communicating is here
  • Technology has caught up to consumers and video is easy to record on Seesmic right through the browser
  • Conversations will be mobile on this site down the road so you can create, send and reply to videos from a mobile device
  • Content created by the users is re-mixed into a daily video best-of video that is then shared with everyone
  • Hooks into YouTube, Twitter and Skype help auto-promote content to larger, external networks
  • The company is asking for suggestions and proactive responding to them in video
  • The openness that the company is providing as they share how they are growing is a model more companies should follow

Through the videos they've created I have found myself becoming attached to the company and the model they are using to build a company. I will keep an eye on this in the future and let you know when more invites become available.
If you have a site that you would like me to look at and possibly do a post like this on, drop me an email or leave a comment on the post.



Read more on this subject:
MarketingProfs matt_dickman preview seesmic video


TrackBack

TrackBack URL for this entry:
http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/12155

Comments

Matt, I guess it's time for me to buy a video camera for my computer. But that means the end of sitting at my desk without makeup and my hair in a ponytail! :)

Posted by: Elaine Fogel | 11.29.07

Elaine -- It's a great investment. If you like video and seeing who you're chatting with (like I do) this is a good look into what is surely to come.

Posted by: Matt Dickman | 11.29.07

Is this built in Flex?

Posted by: Mario Vellandi | 11.29.07

@Mario Vellandi

Yes it is build in Flex.

Posted by: Jeremy Vaught | 11.30.07

Post a comment

Most Active Posts

Login to Daily Fix  |  Contact the Editor  |  RSS/XML  |  Advertising

 

Copyright 2008 © Marketing Profs, LLC   |  User Agreement  |  Privacy  |  XML Site Map