There is a lot of hubbub right now surrounding Starbucks. Specifically their breakout decision to pursue TV advertising this holiday season. As a brand known for approaching marketing in non-traditional ways, this drastic traditional move has armchair marketers swarming. Cause and Effect is when one…Continue reading "Starbucks: Because and Affect"
Archive for November, 2007
Friday, November 30, 2007
To Starbucks: Media blasts won’t help your bottom line
Starbucks is a company I try to hard to hate, but can’t, which is more than I can say for most.
For those of you who haven’t heard, those poor fellows at Starbucks experienced their first decline in customer traffic, EVER. Keep in mind, thi…Continue reading "Open Letter to Starbucks: Embrace New Media to Preserve Authenticity"
Josh Hallett recently asked a good question — why was Target getting a relative slap on the wrist when another big retailer (Wal-Mart) is still being used as a textbook case for social media ethics lapse? If you read the comments, what you get is, “What Target did wasn’t wrong. It was a faux pas.”…Continue reading "Get Mad! Target and Drillteam’s Ethics Lapse Much Worse than a Faux Pas"
Thursday, November 29, 2007
Wow, when those Facebook guys launch a new service, they really know how to create some buzz. Their latest addition is a service called Beacon.
Quite simply, Beacon is a way for marketers to allow users on their sites to send information to Facebook. Some examples include making a blog post on Typ…Continue reading "Facebook Beacon, the Pandora’s Box of Marketing"
Have you ever had a flash of insight in the shower, when you’re brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition.”
The heart of strategic intuition mostly has to do with your mind combining …Continue reading "MarketingProfs Podcast with Professor William Duggan: Great Artists Steal!"
What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic.
Seesmic is the brainchild of French blog-star Loic Le Meur and aims to do to video conversations what Twitter did to text-based conversations. The site is a social network w…Continue reading "MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool"
Recently, a number of bloggers have criticized Facebook as a site that is becoming more nuisance than valuable. Those criticisms seems to be aimed at the addition of advertising and the number of member messages hitting their inboxes. Even Time Magazine has decided to notice Facebook. And, I wonder,…Continue reading "Why Do We Love to Hate Facebook?"
Wednesday, November 28, 2007
Can the average consumer tell the difference between two identical products when they have dissimilar labels? Do restaurant enthusiasts order more food when the descriptive menu language is more detailed? Are consumers suckers for marketing trickery?
As marketers, our job is to influence market be…Continue reading "The Power of Marketing: Is It Outright Trickery?"
MarketingProfs is looking for a Marketing Communications Director — in other words, a “marketer’s marketer.” You can read the details on the job posting.
All the requirements and benefits for this plum job are spelled out. But the intangibles (among them: being part of a creative and intelligent…Continue reading "Want to Work for MarketingProfs?"
Facebook Fan Pages need to be conversation spaces not destinations. There are a lot of posts flying around the blogs on Facebook’s new Fan Page system, covering privacy, just outright outrage, and even a couple kudos on tapping into the influencer hierarchy.
However, very few are addressing the c…Continue reading "Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces"