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Roy Young Roy Young   Bio
10.03.07

MarketingProfs Conference Coverage: Amazing Attendees

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It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ever MarketingProfs conference. I knew for several months that we had an excellent program with high quality speakers covering the complete scope of topics, which would appeal to a range of managers from a range of company sizes and industries.

What I did not know -- but what I predicted -- was how amazing the attendees would turn out to be. Present were folks who control budgets and make decisions; folks who have both the strategic perspective and the responsibility to execute marketing programs and tactics.

Most importantly, I never saw anyone standing alone by themselves, and few people were in the hallways on their handheld devices. There was a tremendous amount of interaction, both in the formal speaker sessions and in the informal gathering places. As a result, like the best conferences these days, the "user-generated" content from attendees was as valuable as the content from featured speakers.

So, was I disappointed in anything? Only in my lack of will power. The food was fantastic, and I must have gained 10 pounds! No time to take a work out -- we are already working to put on another amazing conference for our amazing attendees in 2008.



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Comments

Roy,

It isn't just the conference that was amazing (I'm oh so sorry I had a conflict and couldn't be there) but how well you positioned it and promoted it while it was in progress and afterward. That makes it more than an event that is over, it's now on the "must go" list of hundreds of us who couldn't attend this time. Well done!

Linda M. Lopeke
SMARTSTART: Success-to-go for people working@the speed of life.
www.smartstartcoach.com

Posted by: linda m. lopeke | 10.03.07

Roy, I agree. The attendees were fantastic. I met a number of new friends who I learned much from. These will be great contacts to bounce ideas off of in the future. And it was great put faces to the MarketingProfs staff! Thanks for a great event.

Posted by: Joshua McNary | 10.05.07

I agree, Roy... the attendees made it for me, too. And Joshua -- great to meet you and put an actual... well, "face" to a Facebook friend and MP reader!

: )

Posted by: Ann Handley | 10.05.07

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