|
MarketingVOX: Parents are engaged with their children's media consumption - that is, they regulate it - and have less positive views of the internet today than they did in '04, according to data issued by the Pew Internet and American Life Project, reports sister site MarketingCharts.
Shortcuts to charts/tables referenced in this article:
- Attitudes of teenagers' parents toward the internet
- How parents regulate teens' media content, use time
- Gadget ownership within households with teens
Among the findings of the study (pdf):59 percent of parents say the internet has been a good thing for children, down from 67 percent in 2004. Those who say it has had no effect or have no opinion on the matter has gone up five points, from 25 to 30 percent.
Most parents check up on their teens' internet use: 65 percent say that they check to see what websites their teenagers visit.
Even more parents have rules about media consumption (TV, internet, videogames): Two-thirds have some sort of rule about their teenage children's media use.
Most parents also say digital technology makes their lives easier, but their children are even more positive: 88 percent of teens report that information and communication devices make their lives easier, compared with 69 percent of their parents.
Some 93 percent of youth are online and 94 percent of their parents are online. Overall, 87 percent of parents who have a child ages 12-17 use the internet, up from 80 percent in the 2004 survey.
Most parents (64 percent) and teens (60 percent) say they own two or three gadgets. Family members living in the same household also tend to own the same number of gadgets - but often not the same type of devices.
|
