Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
 
10.25.07

Surprise! Yahoo CMO Dunaway to Join Nintendo in November

stumbleupon digg del.icio.us

MarketingVOX: Former Yahoo CMO Cammie Dunaway came through with her promise to announce where she'll be headed next after she leaves Yahoo Nov. 1.

Dunaway will join Nintendo as evp of sales and marketing effective Nov. 5, according to AdWeek. She spent four years at Yahoo, and put in another 13 at Frito Lay.

Nintendo has been hard up for marketing talent. It recently lost three of its top marketers after decided to relocate from Redmond, Wash. to the Bay Area.

Nintendo made headlines yesterday after announcing it doubled its profits in just a year thanks in part to its new Wii console, which has redefined the definition of "gaming console" by appealing to all, instead of just young males.

Related stories:

  • Nintendo Profits Double with Strong Wii Sales
  • Nintendo Wii Poised to Become Gaming Console of Choice
  • Marketers Get Wise to Wii Parties
  • Top 100 Global Brands Named
  • Wii Workout Station Added to Vancouver Gym
  • Console Gaming Industry Racks up $1.1 Billion in June



  • TrackBack

    TrackBack URL for this entry:
    http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/11729

    Post a comment

    Most Active Posts

    Login to Daily Fix  |  Contact the Editor  |  RSS/XML  |  Advertising

     

    Copyright 2008 © Marketing Profs, LLC   |  User Agreement  |  Privacy  |  XML Site Map