MarketingVOX: Consumers passionate about certain issues – dubbed “Passionistas” – are more likely than average consumers to create and share content about their passions – including the brands associated with them, according to new research from Yahoo and MediaVest, MarketingCharts reports.
“Passi…
Archive for October, 2007
Monday, October 1, 2007
‘Passionista’ Consumers Help Brands Harness Digital Media
ADSDAQ Builds Momentum: 94 Web Properties Join, Traffic Jumps
MarketingVOX: In the last 60 days, no fewer than 94 online properties have signed up to join the ADSDAQ, a Wall Street-style ad exchange.
New members include Raging Bull, A&E, Citadel Broadcasting, Nielsen Digital and Sports Illustrated.
The ADSDAQ has leaped 83 percent in terms of reach since Aug…
New Ratings System Overturns Notions About Radio Listeners
MarketingVOX: Since landing in Philadelphia and Houston, Arbitron’s new electronic ratings are already altering broadcasters’ perceptions of radio listening habits.
This may not be as surprising as the pitch suggests, considering most assumptions about radio use are based on those determined by lo…
MarketingProfs Conference Coverage: Give Your Customer a Face. Literally.
It’s the first session of the morning and we’re learning all about Antonio Perez, a 38-year-old former teacher responsible for standardized testing in the Sunnydale High School District.
We get detailed information on his personal life–married, with twin sons–and even more about his pr…
Your Brand Is Not My Friend
I mean when you think of it, it’s kind of creepy. Facebook is the 21st century diner or malt shop. It’s where teens and young adults go to hang out….
How Many Plumbers Does It Take to Fix a Leak?
Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them finally returned my plea for help. But, of course, after he came to fix my problem, I had to reschedule. Why?
Because I needed a shower valve, about a $…
Will Shock Sell a Cause?
What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic – all the more so for anyone with marketing on the brain. So, I’m guessing a lot of us take note of any new approach or ad campaign that might inspire change for the broader populations dealing with…
