MarketingVOX: The mingling of media and technology, combined with the fragmenting and personalization of media, alters connections between marketers and end users, writes MarketingCharts.
This means marketers and agencies must change to meet specific new needs.
Marketing & Media Ecosystem 2010 (MM…
Archive for October, 2007
Monday, October 15, 2007
A Bit o’ Digital Business Savvy May Save Flailing Marketers
‘Hey Mimi’… Striking the Right Tone
Ben Casnocha (via Fabrice Grinda) points to this video. It’s about composing an email to a girl the writer met in a bar – …. without sounding too needy, formal, forward, or setting the stage for rejection.
What’s it have to do with marketing? Any one of us who has ever written a line of copy ca…
Good Reasons Not To Blog
Vaspers the Grate has a “grate” list of 20 Reasons a Business Should NOT Blog. They are all spot-on, but I wanted to mention a few of my favorites here. Don’t blog…if your business…
* Has no interesting stories to tell about how your products have solved problems for users, how your company g…
The Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
Saturday, October 13, 2007
Grey’s Anatomy Time-Shifted by Nearly One-Fifth of TiVo Users
MediaBuyerPlanner: ABC’s Grey’s Anatomy was the most-watched TV show in time-shifted mode by TiVo users during premiere week. It was watched by 19.8 percent of TiVo viewers in time-shifted mode and 7.39 percent in live mode, according to TiVo’s StopWatch service.
CBS’s CSI: Crime Scene Investigati…
eBay Introduces ‘Neighborhoods’
MediaBuyerPlanner: In an attempt to add more user-friendly features – and to forestall any increase in the drop in listings – eBay plans to launch a social networking service.
The feature, dubbed Neighborhoods, will allow users to post photos, reviews, tips and responses, based on a common shoppin…
Friday, October 12, 2007
GoogleClick Deal Likely to See FTC Approval
MarketingVOX: Antitrust experts expect the FTC to give its approval to Google’s purchase of DoubleClick, reports Reuters.
Experts largely point to the combination of plenty of advertising options available, and a White House administration that has not challenged many acquisitions.
The FTC’s appro…
UK Social-Networking Site Usage Is Europe’s Highest
MarketingVOX: The European social-networking community stood at 127.3 million unique visitors in August – reaching 56 percent of the European online population, according to a comScore report into the online habits of the UK’s social networking community, reports MarketingCharts.
The report is bas…
Linden, IBM Introduce Universal Avatar Project
MarketingVOX: IBM and Second Life creator Linden Lab are jointly developing a universal avatar that can “travel” between virtual worlds.
The final goal is to create a set of user-friendly tools compatible with all virtual spaces, according to BBC News.
Currently, users must design a unique avatar …
Spoils of Amp’d Bankruptcy Absorbed by Voodoo
MarketingVOX: Though Amp’d Mobile filed bankruptcy in July after burning its way through $350 million in startup funds, another startup has begun feasting on its “posh” offices in Manhattan’s Union Square.
VoodooVox has moved in, procuring Amp’d office furniture (e.g. acrylic tables) and other goo…
