MediaBuyerPlanner: Gannett and the Tribune Co. have expanded their internet ties, with Gannett acquiring a 50 percent stake in the other company’s Metromix network of local entertainment websites.
Metromix, which operates websites in New York, Los Angeles, Baltimore, Orlando, South Florida and oth…
Archive for October, 2007
Tuesday, October 30, 2007
Gannett Buys Half Stake of Tribune Co’s Metromix
NBCU Signs Out-of-Home Deal with Arena Media Networks
MediaBuyerPlanner: NBCU is continuing to expand its ad platforms in the out-of-home space via a deal with Arena Media Networks. This is the third such deal NBCU has signed in recent months in order to extend its ad network beyond TV: in July, it signed a deal with Premiere Retail Networks to sell …
World Series, Though Not Spectacular, Boosts Fox’s Fall
MediaBuyerPlanner: The final game of the World Series, during which the Boston Red Sox swept the Rockies in four straight games, drew 20.9 million total viewers. That’s up 30 percent from last year’s 16.1 million for Game Four.
The series averaged 17.1 million total viewers, up 8 percent from last…
Zucker: Leno Out, O’Brien In – and NBCU’s Not for Sale
MediaBuyerPlanner: Despite reports to the contrary, NBC Universal is not for sale, said chief Jeff Zucker during a conversation hosted by Syracuse University’s Newhouse School of Public Communications.
GE’s chief executive Jeff Immelt has been “very clear on this,” Zucker added (via Forbes). Zucke…
EU Broadcasters Form HD Radio Alliance
MarketingVOX: European broadcasters have formed an HD Radio Alliance to promote the rollout of the technology in Europe, reports MediaBuyerPlanner.
The first meeting was held earlier this month, during which officers were selected.
“We are excited to see broadcasters in Europe join their colleague…
Gannett, Tribune Expand Metromix Franchise
MarketingVOX: Gannett and Tribune Co. are joining forces on the expansion of Tribune’s Metromix franchise into new markets, reports Reuters.
Tribune first announced it would be introducing hyper-local versions of its Metromix site in new markets back in July. By pairing with Gannet, Tribune gains …
Dentsu America Acquires ATTIK
MarketingVOX: Dentsu America has just acquired ATTIK, a San Francisco-based global creative and branding agency.
ATTIK will retain its brand identity and act as a division of Dentsu. ATTIK’s clients include Boost Mobile, Scion, ExpressJet Airlines, and, in the UK, Coca-Cola, Heineken and Adidas.
I…
U.S. Leads ‘Dirty Dozen’ Spam-Relaying Countries in Q3
MarketingVOX: Over the third quarter, the US (again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world’s spam emails sent through compromised computers, according to the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts…
MTV Networks to Bring Music Lyrics to Life
MarketingVOX: MTV Networks is moving lyrics into every medium of its programming – cable networks MTV, VH1, and CMT, “on-handset offerings for all three brands,” and onto the web as well.
The addition is a bid to “tap into the emotional rush and sense of discovery that music fans feel when they le…
MySpace Partners With Zazzle for Virtual Storefronts
MarketingVOX: MySpace is working with start-up Zazzle.com to create storefronts where bands and musicians can sell t-shirts and other swag, reports The Wall Street Journal.
The Zazzle widget, which artists can put on their profile pages, takes visitors to a range of approved images that can be use…
