MarketingVOX: Major League Soccer is hoping to generate excitement by asking fans to generate content, reports Adweek.
Soccer fans can enter the “MLS Big Shot” contest with videos of the best goal in an official match. Submissions will be screened by the MLS and posted online, where other fans can…
Archive for October, 2007
Friday, October 19, 2007
MLS Goes UGC to Rekindle Fanfare
Usability of 50% of UK’s Top High Street Retailer Sites Worse than ‘06
MarketingVOX: Though online sales revenue for holiday shopping in the UK this year is predicted to top £10 billion (source: IMRG), the UK’s leading names in retail risk losing substantial revenues to sliding standards of online sales channels, according to a Webcredible study, writes MarketingCha…
Gaming Savvy an Attractive Skill for Queen’s Militia
MarketingVOX: Her Majesty the Queen’s British intelligence service is recruiting tech-savvy gamers, utilizing job ads in video games such as Tom Clancy’s Splinter Cell: Double Agent, which is spy-themed.
GCHQ, the surveillance arm of British intelligence, hopes to attract an “Internet-savvy genera…
Social Media an Essential Tool Behind Hot Holiday Gifts
MarketingVOX: Social media are essential marketing tools for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a study released by Oneupweb, writes MarketingCharts.
The study, “Secrets of Social Marketing Success: How 2007 Hot Holiday Pr…
Google Profit Soars 46% in Q3
MarketingVOX: Google set another milestone for advertising, reporting a 46 percent rise in profits in the third quarter.
Google reported revenue of $4.23 billion in Q3, up 57 percent from the $2.67 billion it brought in during the same period of 2006. It then paid out $1.22 billion to the advertis…
Obama Steers Demographic Seas to Avoid Unsavory Ad Placement
MarketingVOX: Presidential candidate Barack Obama’s campaign is working with ethnic-targeted sites to try and avoid a potentially embarrassing advertising situation, reports ClickZ.
The Obama campaign sees value in creating a profile for the candidate on social networking sites frequented by ethni…
Media Firms Forge Video Consortium to Address Copyright Issues
MarketingVOX: Media companies including Viacom, Microsoft, MySpace, Fox, NBC, CBS, Veoh and Dailymotion are creating a consortium on how best to deal with copyrighted video online.
The consortium was forged to determine how best to execute technology for eliminating copyright-infringing content on…
Study: ‘Conversational Marketing’ to Beat Traditional by 2012
MarketingVOX: Spending on social media and “conversational marketing” – still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes (via MarketingCharts).
The survey of 260 sen…
Fox Includes Digital ‘Die Hard’ in DVD Package
MarketingVOX: 20th Century Fox will be the first studio to include a digital file version in an upcoming DVD release.
Hitting stores November 20, the DVD version of Live Free or Die Hard includes a disc with two digital versions of the action movie – one for the PC, and another for digital players…
African-American Buying Power Gets Star Treatment
MarketingVOX: The Nielsen Company released insights into shopping preferences among African-American consumers (with a total buying power expected to reach $1.1 trillion by 2012).
The information comes via a new online publication, Consumer Insight, reports MarketingCharts.
Nielsen data on African…
