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MediaBuyerPlanner: The long-awaited touch-screens in the back seats of New York taxis are beginning to hit the streets, and advertisers can place their messages on the screens for passengers to view as they browse information about local weather and events.
There are four officially sanctioned companies in New York offering the screens, which are being placed in the back seats of New York's 13,000 taxis, writes Media Life. Along with the ads, the screens feature interactive content and a credit card swipe so passengers can charge their fares.
Ad options include flash banners, full-motion 15-second video or audio commercials, tower ads, leaderboards and microsites. Advertisers can choose specific times of day or specific days of the week, or they can choose to advertise based on the weather, says Dean Ross, vp of marketing and sales for one taxi company, TaxiTech. "We can make it weather-dependent like a cruise line on a snowy day or soup on rainy days," he says.
Cabs average 57 passengers a day, who ride for an average of 12.5 minutes, according to Bruce Schaller Research.
City Bank, Verizon Wireless and British Airways are advertising on the screens.
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