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MediaBuyerPlanner: Newsweek is unveiling a newly designed magazine and website that is markedly different from the redesigns of other magazines, writes Folio.
The simple idea behind the redesign of Newsweek is the theory that people want to read more, not less, according to editor Jon Meacham. "Some people in our business believe print should emulate the internet, filling pages with short, weblike bites of information. We disagree," he writes in his editor's note.
The print redesign, what Meacham calls more of a refinement than a revolution, includes a cleaner visual presentation that gives more room for content, a weekly column alternating between Modern Family, Food & Drink, Geek Culture and Personal Finance, and a shift toward listening to readers via emails, letters and online commentary.
The website redesign includes 14 new blogs, expanded health coverage and videos, including a weekly spot from Meacham himself.
Through June of this year, Newsweek's ad pages were down 4.9 percent, according to Publishers Information Bureau. Advertising revenue was flat. For competitor Time, ad pages slipped 2.4 percent, and revenue was down nearly 15 percent. The Week, U.S. News & World Report and the Economist all saw double-digit ad revenue growth in the first half of the year.
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