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Through a classic Google search on her name, marketer Stephanie Fierman found some unwelcome entries.
The experience led Stephanie to wage a one-woman crusade to alert marketers and non marketers about how to practice personal brand defense. You can read her full story here.
I had a chance to interview Stephanie about her experience in practicing personal brand defense...
Link to Original Audio Source
About Stephanie Fierman
Stephanie Fierman is a marketing executive for the digital age. Known for building both profitability and brand equity for companies in all stages of growth and across different business sectors, Ms. Fierman has contributed to the success of both Internet start-ups as well as Fortune 50 companies including Citigroup, JPMorgan Chase and Time Warner. She graduated as a Baker Scholar from Harvard Business School and completed her undergraduate studies at the University of Pennsylvania. Ms. Fierman volunteers much of her personal time and talent to several arts and education organizations in New York City. For more information, go to www.stephaniefierman.com.
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Comments
As Stephanie points out on her blog, we’ve all seen fallout from urban legends, rumors and celebrity talk online. But what happens when it happens to ordinary people...? What happens when it happens to you?
Given Stephanie's experience. it's not as far-fetched as you might think, especially given the proliferation of social media stuff that's increasingly indexed by Google and elsewhere.
Posted by: Ann Handley | 10.18.07
Very good article, i would like to put it into my page, can I ??
Posted by: kredyt mieszkaniowy | 06.19.08
Thanks for very interesting article. btw. I really enjoyed reading this article
Posted by: projekt | 08.14.08