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10.13.07

Grey's Anatomy Time-Shifted by Nearly One-Fifth of TiVo Users

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MediaBuyerPlanner: ABC's Grey's Anatomy was the most-watched TV show in time-shifted mode by TiVo users during premiere week. It was watched by 19.8 percent of TiVo viewers in time-shifted mode and 7.39 percent in live mode, according to TiVo's StopWatch service.

CBS's CSI: Crime Scene Investigation, ABC's Desperate Housewives, CBS's Survivor: China, and NBC's The Office followed, writes Mediaweek.

(See table summarizing the premiere week data.)

With the exception of sports programming, nearly two-thirds of all TiVo viewing during the first week of the new television season occurred in time-shifted mode.

Other shows that were watched heavily in time-shifted mode included Heroes, House, ER, Las Vegas, CSI: Miami, Two and a Half Men and Brothers & Sisters.

(See MarketingCharts for time-shifted viewing data for each day of premier week).

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