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MarketingVOX: Viacom has launched a stand-alone website for The Daily Show, the first online home for a series that has run eight years on TV, reports The Los Angeles Times.
TheDailyShow.com will house 13,000 video clips spanning the entirety of its life on air. Those clips will be monetized by video ads Viacom has sold against them. Ads are being placed based on the content of the videos themselves to achieve some level of relevancy for the viewer.
The site is a direct response to YouTube, which Viacom is suing, though execs say the site was in the planning stages before YouTube even debuted. The company is hoping people will stick around on the site and view multiple clips, enjoying exposure to multiple ads in the process.
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