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I recently had a wonderful customer service experience with an outsourced Expedia CSR. Clem in the Philipines was warm, polite, helpful and eager to please me, unlike my experience with U.S.-based, US Airways CSR's the day before. I was not a happy camper.
Now, how did I realize that Clem wasn't located in the U.S. or Canada? The way he said Buffalo gave him away. It sounded almost like, "Boofalo." He chuckled when I told him how I knew. Now he knows how to pronounce it.
Dealing with US Airways personnel wouldn't have been that bad had the following not occured:
- After 15 minutes with the first rep (Ann), she accidentally cut me off. Back to square one.
- I spent about 30 minutes with John, explaining the story again. He was a pleasant fellow who apologized for my being cut off with Ann. Yet, when it was time to transfer me to his supervisor, Laura, he said he wouldn't cut me off. But he did.
- Back to dialing again. Tell the story one more time. Now I'm getting annoyed. I immediately ask the rep for her supervisor. I can't tell this story one more time only to be bumped up to someone else. After getting a supervisor (Jane) on the phone, I explain my dilemma. She can only waive the change fee so I ask for her supervisor. She said she'd transfer me to Yvonne, but warned me that Yvonne would be saying the same thing. Lovely. In other words - don't waste your time.
- Yvonne says the same thing, interrupts my sentences, shows no empathy for my situation, and tells me I'll have to pay the change fee regardless of what Jane told me. I am now pissed.
Because US Airways changed my return departure time by over three hours without notifying me, I have the right to a full refund. The next day I ask for my money back for myself and my husband. Then I go online to Expedia.com. While entering my frequent flyer numbers, I get confused why there's a drop-down menu of other airlines. Does this mean that I can credit any airline of my choosing, not just the one I'm traveling on?
I call the toll-free number and get Clem in the Philipines. He clarifies the frequent flyer issue and offers to help me make my entire reservation on the phone without any additional fee. I let him check on my rental car, too. Clem actually apologizes when he has to put me on hold. He thanks me for calling Expedia. He tells me about Expedia's new "Thank You" program and tells me where I can register. Clem is HAPPY to serve me.
Until North American customer service improves, I'll take Clem any day. How can we complain about outsourcing when many overseas reps are doing a better job?
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Comments
I don't think that you are being fair by citing an experience with a bad customer support person (or firm with bad customer service) and comparing that to a good experience with a firm with a good rep overseas.
I have had really good customer service from U.S. based reps and really, really horrible experience with firms that outsource overseas.
In both our cases we are citing personal experience with no data to back it up one way or another.
Posted by: Neil Anuskiewicz | 10.08.07
By the way, by data I mean it would be interesting if there were solid studies of customer satisfaction of customers served by firms that kept their customer service here versus those that outsourced overseas.
My gut tells me that stateside would win, which is not to say that Clem is not outstanding.
Posted by: Neil Anuskiewicz | 10.08.07
one more thing on this topic: our customer support people are in house and I know them personally. For a small company this is awesome.
We are a small company with almost no turnover. Our customer support people have considerable experience and knowledge. They participate in the company profit sharing plan.
I drink beer with them on occasion. I can call on them for help myself or on behalf of a client.
Maybe this would not work for a big company but I cannot imagine it any other way for a small business.
Posted by: Neil Anuskiewicz | 10.08.07
Thanks for your comments, Neil. I applaud your efforts to engage and embrace your customer support staff. The experience I referred to was just one story and does not represent any statistical evidence. In addition, I was addressing customer service at very large companies.
I realize that this issue can't be painted with one brush and that service protocols will vary, whether domestically based or overseas. I do, however, find it very cathartic to blog about my personal customer service stories, especially after a frustrating day on the phone with poor service providers.
My last statement is meant to be provocative and engage MP readers to weigh in on this subject.
Posted by: Elaine Fogel | 10.09.07
Well, part of your post was your general opinion of North American CS. I took that to mean you were making a general statement.
Please don't take offense, a bit of healthy discussion and even debate is good. Right? :-)
Posted by: Neil Anuskiewicz | 10.09.07
Absolutely! No offense taken when there's healthy debate. That's what this blog is all about, isn't it? :)
Posted by: Elaine Fogel | 10.09.07